Entrepreneurial brand and growth leader building MNTD, Knix's intimate apparel brand. Owning strategy, P&L, digital marketing, retail, partnerships and commercial growth.
About the role
- Brand strategy manager supporting Sun Life Canada’s financial-services brand positioning and initiatives. Translating insights into consistent omnichannel client experiences across Canadian markets.
Responsibilities
- Support the development of Sun Life Canada’s brand strategy and annual planning process
- Support brand positioning and strategic guidance for marketing and communications teams
- Translate brand, client, and market insights into actionable initiatives
- Collaborate with creative, insights, marketing, and communications teams
- Monitor market trends and competitor activity
- Contribute to brand narrative, key themes, brand activations, and initiatives
- Adapt and implement global brand and creative direction across Canadian markets
- Support marketing plans and creative briefs
- Ensure consistent brand storytelling across campaigns and channels
- Participate in brand reviews and provide guidance on brand standards and best practices
- Support the evolution and adoption of brand guidelines
- Support brand architecture and naming-related governance
- Ensure clarity and consistency across Sun Life’s Canadian brand ecosystem
Requirements
- 7+ years of experience in brand strategy and management
- Strong understanding of brand best practices and consistency
- Experience developing and implementing brand positioning, strategy, and value propositions
- Ability to translate research, insights, and data into actionable strategies and recommendations
- Strong understanding of digital marketing and client experience best practices
- Strong understanding of omnichannel experiences and connected brand experiences across the client journey
- Strong organizational, project management, and planning skills
- Ability to define and lead cross-functional initiatives with minimal oversight
- Familiarity with brand measurement, market insights, and marketing performance reporting is preferred
- Bilingualism in French and English, both oral and written, is required for Quebec locations
Benefits
- Partial flexible Benefits from the day you join to meet the needs of you and your family
- Hybrid work flexibility between the office and virtually
- Supportive, flexible, and inclusive work environment
- Employee well-being and mental health support
- Professional growth and development opportunities
- Incentive plans for eligible employees, subject to individual and company performance
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