Demand generation associate launching campaigns, webinars, events, and ABM programs for Limina's AI data - intelligence platform. Growing qualified leads and marketing - sourced pipeline.
About the role
- Demand Generation Manager to build and scale demand-generation systems for AI healthcare solutions. Lead campaigns and collaborate with marketing and sales teams to increase awareness and signups.
Responsibilities
- Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives
- Define audience segments, messaging, and creative direction for campaigns
- Launch and optimize paid media across channels
- Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
- Analyze performance across channels to identify what drives growth and double down on what works
- Continuously test new channels, creative concepts, and conversion paths
Requirements
- Have 4–6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)
- Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter
- Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians
- Are data-driven but creative, comfortable working from metrics and gut alike
- Understand how paid, organic, and content work together to create demand
- Thrive in a startup environment where you can build systems from scratch
- **Bonus Point:** MBA or formal marketing education
- **Bonus Point:** Experience at a scale-up or high-growth startup
- **Bonus Point:** Background in healthtech or healthcare SaaS
Benefits
- Remote and hybrid work options & flexible work hours
- Comprehensive health and wellness coverage from day one
- Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
- $2000 annually in "Knowledge Dollars" to learn, grow, and level up
- Quarterly socials & company outings that bring our team together beyond the day-to-day
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