Head of Paid Media leading Google Ads strategy, optimization, and client accounts for MVR Digital, a performance marketing agency. Guiding full - funnel campaigns across paid social and Connected TV.
About the role
- Demand Generation Manager to build and scale demand-generation systems for AI healthcare solutions. Lead campaigns and collaborate with marketing and sales teams to increase awareness and signups.
Responsibilities
- Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives
- Define audience segments, messaging, and creative direction for campaigns
- Launch and optimize paid media across channels
- Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
- Analyze performance across channels to identify what drives growth and double down on what works
- Continuously test new channels, creative concepts, and conversion paths
Requirements
- Have 4–6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)
- Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter
- Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians
- Are data-driven but creative, comfortable working from metrics and gut alike
- Understand how paid, organic, and content work together to create demand
- Thrive in a startup environment where you can build systems from scratch
- **Bonus Point:** MBA or formal marketing education
- **Bonus Point:** Experience at a scale-up or high-growth startup
- **Bonus Point:** Background in healthtech or healthcare SaaS
Benefits
- Remote and hybrid work options & flexible work hours
- Comprehensive health and wellness coverage from day one
- Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
- $2000 annually in "Knowledge Dollars" to learn, grow, and level up
- Quarterly socials & company outings that bring our team together beyond the day-to-day
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Performance Marketing Lead scaling digital and offline acquisition for Total Life, a Medicare behavioral - health telehealth platform. Owning ROAS, CAC, creative testing, attribution, and budget allocation across North America.
Digital Customer Success Campaign Manager scaling onboarding, adoption, and retention journeys for 1Password, a cybersecurity SaaS company. Using customer data, experimentation, email campaigns, Gainsight, Salesforce, and AI to improve customer value.
Salesforce Campaign Manager delivering personalized, cross - channel marketing journeys for TD, a major North American bank. Building and optimizing SFMC campaigns, audiences, templates, and automations.
Paid Search Specialist owning acquisition across Canada, the US, and Australia for Odd Bunch’s sustainable produce subscription service. Managing Google Ads, expanding channels, and optimizing subscriber and B2B lead growth.
Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
Demand Generation Marketing Specialist driving multi - channel campaigns for Accordant’s ERP, financial management, and custom software solutions. Optimizing pipeline growth through vertical marketing, ABM, email programs, analytics, and AI tools.
Associate Director scaling Google Ads for Ground News, a subscription news comparison platform. Building acquisition, measurement, landing pages, and YouTube creative across remote Canada or United States.
Demand generation director driving qualified pipeline for Flywheel’s digital commerce solutions. Leading multi - channel campaigns, ABM, sales enablement, and performance analytics across North America.
Performance Marketing Lead driving paid acquisition for Boldin’s comprehensive financial planning platform. Owning budgets, campaigns, testing, measurement, and efficiency targets across paid channels.