Director growing ABC Fitness partnerships, marketplace monetization, and revenue diversification. Building scalable growth programs for a global fitness software provider.
About the role
- Demand Generation Manager at Tali AI leading campaign strategy and growth experiments for healthcare organizations. Collaborating to drive awareness, qualified traffic, and signups through innovative marketing.
Responsibilities
- Design, run, and measure growth experiments across the customer acquisition funnel to identify the highest-leverage opportunities for pipeline growth.
- Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives
- Define audience segments, messaging, and creative direction for campaigns
- Launch and optimize paid media across channels
- Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
- Analyze performance across channels to identify what drives growth and double down on what works
- Continuously test new channels, creative concepts, and conversion paths
Requirements
- You have personally built and optimized demand generation programs end-to-end. We are not looking for someone who only owned strategy or only executed one channel.
- You have personally launched campaigns across multiple acquisition channels (paid, SEO, email, webinars, partnerships, content, etc.).
- You are highly data fluent. You can independently analyze funnel performance, identify bottlenecks, and recommend where we should invest next.
- You enjoy running experiments more than following playbooks.
- You've worked in an environment where there wasn't already a marketing machine to inherit.
- Have 4–6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)
- You are comfortable with and use marketing analytics tools on a daily basis (GA4, HubSpot, Looker Studio, Mixpanel, Amplitude, or similar)
- Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter
- Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians
- Are data-driven but creative, comfortable working from metrics and gut alike
- Understand how paid, organic, and content work together to create demand
- Thrive in a startup environment where you can build systems from scratch
- Bonus Point: Experience at a scale-up or high-growth startup
- Bonus Point: Background in healthtech or healthcare SaaS
Benefits
- Remote and hybrid work options & flexible work hours
- Comprehensive health and wellness coverage from day one
- Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
- $2000 annually in "Knowledge Dollars" to learn, grow, and level up
- Quarterly socials & company outings that bring our team together beyond the day-to-day
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