Senior Advisor shaping internal communications for the Canadian Medical Association. Leading employee messaging, leadership communications, change initiatives, and engagement across Canada.
About the role
- Growth Analyst delivering actionable insights to optimize marketing strategies for customer engagement. Collaborating with stakeholders on 1:1 communication performance analysis in a dynamic marketing team.
Responsibilities
- Partner daily with Growth Strategy Leads to monitor portfolio performance, conduct weekly pulse checks, and perform deep-dives on underperforming portfolios.
- Generate customer-centric insights from existing customer data to transform and optimize 1:1 customer experiences
- Build dynamic data dashboards in collaboration with Growth Strategy Leads to unlock on-demand campaign performance insights.
- Transform complex data findings into compelling, accessible, executive-level presentations for all organizational levels.
- Evaluate the effectiveness and accuracy of data sources and collection methodologies, highlighting improvement opportunities to the data enablement team.
Requirements
- 5+ years of proven experience in business growth analysis, market/business intelligence, and database marketing or data warehousing environments
- Strong Expertise in 1:1 comms (Email, SMS, Push notifications, OB calling) performance analysis, insights generation, and identifying growth opportunities
- Advanced SQL proficiency for querying and manipulating large-scale relational databases, with primary hands-on experience in BigQuery
- Python proficiency for automating data workflows, scheduling recurring extracts, and light data transformation
- Experience working directly with marketing or CRM data models (e.g., customer lifecycle, campaign response, contact history tables)
- Excellent communication skills for articulating performance, insights, and opportunities to stakeholders and leadership through compelling storytelling
- Hands-on experience building automated, self-serve dashboards and executive-level visualizations using tools such as Tableau or Looker
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
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