Senior Advisor shaping internal communications for the Canadian Medical Association. Leading employee messaging, leadership communications, change initiatives, and engagement across Canada.
About the role
- Senior Strategy Manager leading 1:1 communication growth strategies at TELUS. Advancing customer personalization and engagement through data-driven insights and multi-channel communication strategies.
Responsibilities
- Own 1:1 communication sales and growth outcomes across your business portfolios, partnering with Marketing and Channel teams to establish targets and drive accountability for results
- Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements)
- Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations
- Partner closely with GTM teams to accelerate the turnaround of underperforming areas through effective planning, continuous performance measurement and optimization
- Lead the evolution of customer communications within your portfolio from broad campaign-based targeting to intelligent, customer-centric decisioning
- Partner with GTM teams to optimize portfolio communication strategies—including audience selection, channel orchestration, engagement timing, contact frequency, and content experimentation—to drive measurable performance improvements
- Design, test, and optimize cross-channel customer journeys that leverage behavioral triggers, lifecycle signals and data driven insights
- Prioritize communication initiatives based on business value, customer impact, and ROI
- Lead the development and delivery of executive-level, data-driven presentations to articulate key business outcomes, strategic direction, and new growth opportunities to senior leadership through compelling storytelling
Requirements
- 5+ years of experience in growth strategy, personalization strategy, customer decisioning, customer journey orchestration, lifecycle marketing, or CRM strategy
- Proven track record of driving measurable sales, growth, and customer engagement outcomes through 1:1 communications channels, including Email, MMS/RCS, Outbound calling, and Push notifications
- Strong expertise in one or more of the following: Customer decisioning, Journey orchestration, Personalization strategy, Audience Strategies and Segmentation, Contact policy optimization
- Exceptional ability to influence strategy and drive business outcomes with cross functional (marketing, channels, product, engineering) stakeholders
- Excellent communication skills to articulate business outcomes and strategic direction to senior leadership through compelling, executive-level storytelling
- Experience leading a cross-functional team (e.g., a squad, pod) and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities to drive portfolio sales outcomes with an agile way of working
- Ability to rapidly build fluency in new platforms, technical concepts, and data environments
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
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