Fractional Media & Web Analytics Manager driving data - driven insights for clients' digital marketing efforts. Leading analytics, tracking, and optimization strategies across various media channels.
About the role
- Senior Data Analyst driving data-informed decision-making across the organization at TextNow. Identifying trends and designing dashboards to support strategic actions.
Responsibilities
- Analyze complex datasets to identify actionable insights, trends, and opportunities.
- Develop and maintain dashboards, reports, and data visualizations using tools such as Looker, Tableau, Power BI, or Redash.
- Conduct ad hoc analyses to support product, marketing, and operations initiatives.
- Partner with data engineering teams to ensure data quality, integrity, and availability.
- Develop and maintain KPI frameworks and performance measurement systems.
- Assist in building scalable data models and automation pipelines.
- Partner cross-functionally with Product, Finance, Marketing, and Operations teams.
- Translate business questions into data requirements and analytical deliverables.
- Present insights and recommendations to senior leadership.
- Mentor junior analysts and foster a culture of data-driven decision-making.
- Define and standardize analytical best practices across the organization.
Requirements
- You hold a Bachelor’s degree in Data Science, Statistics, Mathematics, Economics, Computer Science, or a related field (Master’s preferred).
- You bring 5+ years of experience in data analytics, business intelligence, or a closely related role.
- You are highly proficient in SQL and at least one programming language such as Python or R.
- You have hands-on experience with modern BI and analytics tools like Looker, Tableau, Power BI, or Mode.
- You have a strong foundation in statistical analysis, data modeling, and A/B testing methodologies.
- You are comfortable working with large-scale datasets and cloud-based data environments (e.g., Snowflake, Eppo).
- You communicate insights clearly and effectively, using data storytelling to influence decision-making across technical and non-technical audiences.
- You think analytically and approach problems with curiosity, rigor, and a solutions-oriented mindset.
- You demonstrate strong attention to detail and a commitment to data accuracy and integrity.
- You bring solid business and product acumen, using data to drive impact and growth.
- You collaborate well with cross-functional partners, including product and growth teams.
- You thrive in fast-paced environments and are motivated by continuous learning and improvement.
Benefits
- Free phone service
- Strong work life blend
- Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
- Employee stock options
- Unlimited vacation
- 12 paid holidays per year
- Competitive pay
- Health, dental, and vision benefits
- Short-term & long-term disability
- $750 annual wellness benefit or healthcare spending account
- RRSP matching (Canada) | 401(K) (USA)
- Parental leave for eligible employees
- Learning & Development opportunities
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