Brand strategy manager supporting Sun Life Canada’s financial - services brand positioning and initiatives. Translating insights into consistent omnichannel client experiences across Canadian markets.
About the role
- Senior Brand Marketing Manager shaping global campaigns for thatgamecompany’s emotionally resonant games. Leading North American strategy, community advocacy, creator partnerships, and brand/IP expansion for SKY and seasonal content.
Responsibilities
- Architect and execute storytelling-led marketing campaigns reflecting thatgamecompany’s identity
- Lead North American marketing initiatives and tailor global strategies to Gen Z and INFP audiences
- Develop brand plans for SKY and seasonal expansions from reveal through live operations
- Oversee the North American marketing budget and establish emotional-engagement, community-health, and growth KPIs
- Represent player interests internally and ground strategies in player behavior
- Vet creative and communications for authenticity and respect
- Partner with aligned creators and influencers on authentic integrations
- Collaborate with creative teams on campaign aesthetics, visual direction, and creative platforms
- Build initiatives that strengthen the studio’s long-term brand legacy and cultural impact
- Experiment with non-traditional channels and rapidly optimize campaigns using data-driven insights
- Lead complex marketing projects from ideation through delivery and maintain cross-functional alignment
- Establish and optimize workflows with the Head of Brand & North America Marketing
- Identify and manage strategic licensing opportunities extending the studio’s brand and IP
Requirements
- At least 8 years in Brand Marketing or Product Management within the video games industry
- Preferably experience with live-service or mobile gaming
- Proven track record of building compelling, emotionally resonant marketing campaigns
- Community-first mindset with deep empathy for player needs and commitment to authenticity
- Extensive knowledge of the North American gaming landscape and Gen Z audience behavior
- History of innovative thinking and resilience to learn from failed experiments
- Proven ability to manage multiple concurrent projects with strong organizational skills and attention to detail
- Experience with international teams and complex IP licenses is a nice-to-have
- Experience in visual design, copywriting, or video production is a nice-to-have
- Must be authorized to work for any employer in the U.S.; visa sponsorship is unavailable
- Ability to work core meeting hours of 10 am to 5 pm Pacific time
Benefits
- Paid Time Off, Holidays and Two Weeks Winter Break
- Medical, dental, and vision coverage for employees and dependents starting on the first day
- Pet Insurance
- Compassionate leave for family care
- Pre-tax wellness stipend
- Pre-tax work from home stipend
- 401K program with company match
- Mental health resources including Headspace membership and Employee Assistance Program (EAP)
- Discount portal for everyday goods and services
- Employee inclusive and diversity initiatives such as Grow Together
- Support for personal professional development
- Annual discretionary bonus opportunity
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