Senior Data Analyst building financial models and Looker dashboards for Jane’s healthcare practice management platform. Supporting Finance and Payments with trusted revenue, billing, and transaction insights.
About the role
- Database Marketing Analyst supporting subscriber growth and engagement at The Globe and Mail. Utilizing SQL and Customer Data Platforms for data-driven multi-channel marketing initiatives.
Responsibilities
- Translate business and marketing requirements into executable database‑driven marketing campaigns, primarily for email and digital channels
- Build and maintain accurate and scalable audience segments using customer profile, transactional, and behavioral data
- Support a comprehensive subscriber contact strategy, including preference management, exclusions, and consent requirements
- Develop automated and recurring campaign solutions using Oracle SQL, PL/SQL, and JavaScript
- Design and implement customer journeys that support acquisition, retention, engagement, and revenue goals
- Leverage the Customer Data Platform to deliver personalized and targeted customer experiences
- Consolidate and harmonize data from multiple CEM, CRM, and digital data sources to support journey execution
- Design and execute test‑and‑learn frameworks, including A/B testing and target vs. control campaigns across channels
- Perform end‑to‑end quality assurance to ensure campaign logic, data outputs, and creative assets align with business requirements
- Identify efficiencies, risks, and optimization opportunities throughout the campaign lifecycle
- Analyze campaign performance using SQL, Tableau, and Amplitude, identifying trends, insights, and areas for improvement
- Produce both ad‑hoc and recurring reporting to support revenue and engagement objectives
- Clearly communicate insights and recommendations to internal stakeholders to inform future strategy
- Partner with application development and analytics teams to support database design, coding standards, and QA processes
- Ensure all marketing data outputs are accurate, compliant, and privacy‑safe
- Act as an advocate for subscriber data protection, data hygiene, and compliance with privacy legislation
Requirements
- Bachelor’s degree in Computer Science, Data Analytics, Database Marketing, or a related field
- 3-5 years of experience performing database analytics or marketing operations supporting customer acquisition, retention, and engagement
- Advanced SQL skills (Oracle SQL / PL‑SQL), including automation of scheduled jobs and campaign workflows
- Strong experience working with CRM systems and marketing automation platforms, particularly Customer Data Platforms (CDPs)
- Proven experience building email and SMS contact lists using SQL
- Solid understanding of relational database principles, data modeling, and data hygiene
- Strong analytical skills in data mining, statistical analysis, and reporting
- Excellent communication skills with the ability to explain technical concepts to non‑technical stakeholders
- Experience with big data and analytics platforms (e.g., Snowflake, Amplitude)
- Working knowledge of JavaScript, Python, R, or HiveQL
- Hands‑on experience with Tableau or equivalent BI tools
- Working knowledge of HTML for email development
- Experience with AI‑enabled data cleaning, deduplication, and enrichment tools
Benefits
- Competitive compensation to ensure we hire, retain and reward team members
- Hybrid work environment that promotes work-life balance
- Generous vacation and flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com and 40% off other Globe products
- Education assistance for external training courses
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