Director of Digital Marketing leading paid acquisition, website conversion, and lifecycle marketing for MagicSchool’s generative AI education platform. Driving teacher signups and B2B school and district demand.
About the role
- Digital Marketing Specialist responsible for managing paid ads and optimizing sales funnels for clients in mortgage and real estate sectors. Delivering marketing strategies globally with a focus on client satisfaction.
Responsibilities
- Develop and manage paid advertising campaigns across multiple platforms, including: Facebook/Meta Ads, Instagram Ads, Google Ads, TikTok Ads
- Build and optimize sales funnels designed to generate mortgage and real estate leads.
- Create landing pages and lead capture systems.
- Develop automated lead nurturing workflows.
- Set up email and text marketing campaigns.
- Create strategies to nurture existing clients, referral partners, realtors, CPAs, financial advisors, and potential mortgage clients.
- Build systems for recurring outreach campaigns based on lead categories and relationship stages.
- Monitor campaign performance and make data-driven recommendations.
- Track lead generation metrics and improve conversion rates.
- Integrate marketing campaigns with CRM and business systems.
- Assist with creating workflows that move prospects from initial contact to booked appointments.
- Collaborate with the client to develop marketing strategies aligned with business goals.
Requirements
- 3+ years of experience in digital marketing, paid advertising, or lead generation.
- Proven experience managing paid advertising campaigns.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Experience building landing pages and sales funnels.
- Experience with CRM integrations and marketing automation.
- Understanding of lead nurturing and customer journey strategies.
- Strong analytical skills and ability to interpret campaign data.
- Excellent written and verbal English communication skills.
- Ability to manage multiple campaigns and projects independently.
Benefits
- Competitive rates
- Weekly payments
- Various open roles are available
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- And more!
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