About the role

Digital Marketing Specialist responsible for managing paid ads and optimizing sales funnels for clients in mortgage and real estate sectors. Delivering marketing strategies globally with a focus on client satisfaction.

Responsibilities

Develop and manage paid advertising campaigns across multiple platforms, including: Facebook/Meta Ads, Instagram Ads, Google Ads, TikTok Ads
Build and optimize sales funnels designed to generate mortgage and real estate leads.
Create landing pages and lead capture systems.
Develop automated lead nurturing workflows.
Set up email and text marketing campaigns.
Create strategies to nurture existing clients, referral partners, realtors, CPAs, financial advisors, and potential mortgage clients.
Build systems for recurring outreach campaigns based on lead categories and relationship stages.
Monitor campaign performance and make data-driven recommendations.
Track lead generation metrics and improve conversion rates.
Integrate marketing campaigns with CRM and business systems.
Assist with creating workflows that move prospects from initial contact to booked appointments.
Collaborate with the client to develop marketing strategies aligned with business goals.

3+ years of experience in digital marketing, paid advertising, or lead generation.
Proven experience managing paid advertising campaigns.
Strong knowledge of Meta Ads Manager and Google Ads.
Experience building landing pages and sales funnels.
Experience with CRM integrations and marketing automation.
Understanding of lead nurturing and customer journey strategies.
Strong analytical skills and ability to interpret campaign data.
Excellent written and verbal English communication skills.
Ability to manage multiple campaigns and projects independently.