Marketing Generalist supporting BRC’s marketing campaigns, showroom tours, product launches, and sales presentations. Coordinating samples, promotional merchandise, projects, suppliers, and internal stakeholders.
About the role
- Global VP Marketing leading worldwide strategy, positioning, brand and demand generation for 360Learning’s collaborative learning platform. Driving sustainable revenue growth across North America and key markets.
Responsibilities
- Own the global Marketing strategy and organization
- Sharpen company positioning in a rapidly changing market
- Strengthen brand and category leadership
- Build a high-performing Marketing engine translating market opportunity into sustainable revenue growth
- Partner with Sales, Product and Customer teams on go-to-market strategy across key markets, particularly North America
- Align Product Marketing, Brand & Content, and Demand Generation around shared business outcomes
- Drive market awareness, positioning, pipeline creation, conversion and revenue impact
- Understand the company’s culture, marketing strategy, positioning, organization, processes and performance management within the first month
- Build a diagnostic and identify improvement opportunities
- Build an 18-month roadmap for the Marketing team within three months
- Validate the messaging framework and content strategy
- Own analyst relationships and build relationships with top clients
- Lead strategic company projects within 12 months
- Own and lead renaming/rebranding and repositioning decisions
- Transform demand generation from demand capture to demand creation
- Support revenue in scaling outbound to 50% of pipeline creation
- Report directly to CEO Benjamin Marchal
- Progressively grow into a broader CMO-level mandate
Requirements
- 10+ years of experience in B2B SaaS marketing
- Experience in HR Tech, Future of Work, collaboration, productivity or knowledge/AI platforms would be a plus, but not required
- Mastery of at least 3 of the following functions: product marketing, demand generation, content marketing, brand
- Outstanding communication skills; expected to be vocal in the market
- Servant leadership style to lead a team of 20+
- Experience in rebranding / renaming is a plus
- Fluent English (US/UK)
- Enthusiasm for the company’s working environment and culture
- Proven VP/SVP-level marketing leadership experience in a high-growth environment
Benefits
- Base salary, variable incentive pay, and company equity
- Comprehensive health insurance starting your first day of employment
- RRSP contribution matching
- Generous parental leave
- Professional development opportunities through the company’s own platform
- Unlimited days of annual PTO
- 5 days of sick leave
- Holiday time in accordance with the Ontario Holiday Calendar
- Remote-first organization
- Flexible work hours
- Employee resource groups for Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity
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No Education Requirement
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