Brand Marketing Manager shaping campaigns, partnerships, and measurement for Affirm’s transparent buy - now - pay - later platform. Translating consumer insight into distinctive brand demand.
About the role
- Brand Marketing Manager shaping integrated campaigns for Affirm, which offers transparent buy-now-pay-later credit. Driving partner strategy, measurement, and brand growth.
Responsibilities
- Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns
- Translate business goals, audience insight, and brand strategy into briefs and recommendations
- Lead brief development for partner campaigns across Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms
- Advise teams on tradeoffs and complex decisions and review creative execution
- Set campaign go-to-market strategy and investment priorities
- Coordinate Brand Operations timelines and workflow and channel budget allocation
- Define campaign learnings and turn them into reusable frameworks and standards
- Own brand measurement and reporting with paid and analyst teams
- Maintain the brand health tracker and hold execution partners accountable to briefs
- Provide leadership with recurring reporting on performance and required changes
Requirements
- 8-10 years in brand marketing, integrated marketing, or a closely related discipline
- Experience managing full campaigns from strategy to launch
- Ideally, experience at both agency and in-house teams
- Ability to partner effectively and produce strong creative work
- Experience briefing and running creative work on strategy, on budget, and on time
- Track record of building brand awareness, equity, and differentiation through data and consumer insight
- Ability to evaluate performance against business KPIs
- Ability to operate in a complex, matrixed marketing organization
- Ability to build alignment across cross-functional partners through influence
- Ability to use data to develop and articulate a clear point of view
- Bonus: experience extending campaigns to global markets
- Bonus: experience in fintech, financial services, or another trust-sensitive category
Benefits
- Monthly stipends for health, wellness and tech spending
- 100% subsidized medical coverage for employees and dependents
- Dental and vision coverage for employees and dependents
- Flexible Spending Wallets with stipends for Technology, Food, Lifestyle needs, and family forming expenses
- Competitive vacation and holiday schedules
- Employee stock purchase plan enabling discounted Affirm shares
- Reasonable accommodations during the hiring process
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