Brand Marketing Manager shaping integrated campaigns for Affirm, which offers transparent buy - now - pay - later credit. Driving partner strategy, measurement, and brand growth.
About the role
- Brand Marketing Manager shaping campaigns, partnerships, and measurement for Affirm’s transparent buy-now-pay-later platform. Translating consumer insight into distinctive brand demand.
Responsibilities
- Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns
- Translate business goals, audience insight, and brand strategy into briefs and recommendations
- Drive early strategic thinking and lead brief development for partner campaigns
- Shape collaboration among Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms teams
- Advise teams on tradeoffs and complex decisions
- Review creative to ensure execution teams can build and ship excellent work
- Set campaign go-to-market strategy and investment priorities
- Determine how Brand Operations resources timelines and workflow and how channel leads allocate budget
- Define campaign learnings and turn them into reusable frameworks and standards
- Own brand measurement and reporting with paid and analyst functions
- Maintain the integrity of the brand health tracker
- Hold execution partners accountable to the brief
- Provide leadership with recurring reporting on performance and needed changes
Requirements
- 8-10 years in brand marketing, integrated marketing, or a closely related discipline
- Experience managing full campaigns from strategy to launch
- Ideally experience at both agency and in-house teams
- Experience briefing and running creative work on strategy, on budget and on time
- Track record of building brand awareness, equity, and differentiation through data and consumer insight
- Ability to evaluate performance against business KPIs
- Comfortable operating in a complex, matrixed marketing organization
- Capable of building alignment across cross-functional partners through influence
- Ability to use data to develop and articulate a clear point of view
- Experience extending campaigns to global markets is a plus
- Experience in fintech, financial services, or another trust-sensitive category is a plus
- Visa sponsorship is not available for this position
Benefits
- Equity rewards may be included in total compensation
- Monthly stipends for health, wellness and tech spending
- 100% subsidized medical coverage for you and your dependents
- Dental and vision coverage for you and your dependents
- Flexible Spending Wallets with stipends for Technology, Food, Lifestyle needs, and family forming expenses
- Competitive vacation and holiday schedules
- Employee stock purchase plan enabling employees to buy shares of Affirm at a discount
- Reasonable accommodations during the hiring process
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