Creative Strategist overseeing video production from concept to live testing across platforms for a leading digital marketing firm. Craft compelling stories from footage with data - driven strategies and collaboration.
About the role
- AI Creative Lead managing the AI UGC pipeline at Avida. Building and testing ad variants for fitness brand with metrics-driven focus on performance.
Responsibilities
- Own the entire AI UGC pipeline: hooks, scripts, avatar/voice generation, editing, captions, publishing
- Ship volume. Dozens of variants a week, not one polished hero asset a month
- Run creative testing loops: read hook rates, hold rates, CPMs — kill losers fast, scale winners faster
- Stay on the bleeding edge of the tooling (Arcads, Veo, HeyGen, Captions, Higgsfield, whatever launched last Tuesday) and constantly rebuild the pipeline as better tools ship
- Navigate the real-world stuff: TikTok ad policy, supplement compliance, AI-content disclosure, account health
Requirements
- You're already doing this. Nights, weekends, for fun, for clients, for your own meme account — doesn't matter.
- You think in metrics, not aesthetics. Hook rate, 3-second hold, CPM, CPA. "It looks cool" is not a result.
- You're a tool omnivore. You've tried everything, have strong opinions about what's actually good, and rebuild your stack monthly.
- You move without permission. You'll have a budget, a goal, and a direct line to leadership. That's it.
- Bonus points: you're into fitness, lifting, Hyrox, or the supplement/longevity world. You'll be making content about it all day.
Benefits
- Top-of-market pay for top-of-market output.
- Real ownership of a function we believe is existential to two product launches
- Speed. Idea to live ad in a day, not a quarter
- A serious tools budget. Every AI subscription you can justify
- Remote, async-friendly, small team, zero bureaucracy
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