Brand strategy manager supporting Sun Life Canada’s financial - services brand positioning and initiatives. Translating insights into consistent omnichannel client experiences across Canadian markets.
About the role
- Senior Demand & Brand Manager running demand generation strategies and brand authority programs for an Australian SaaS logistics company. Working fully remote across multiple countries.
Responsibilities
- Own the full inbound demand engine and brand, both strategy and execution
- Work across North America, Australia, and New Zealand with established agencies and a modern tech stack
- You'll build and run the integrated campaign calendar across paid, organic, owned, earned, social, and PR; oversee our paid media agency and website partner; and lead flagship brand initiatives such as the CartonCloud Logistics Index.
- You'll work across North America, Australia, and New Zealand, partnering with our global marketing team.
Requirements
- 5+ years in B2B SaaS marketing is essential
- Proven ability to build a campaign end-to-end - channel mix, strategy, budget, messaging, execution, and reporting
- Strong HubSpot skills - you can interrogate the data and tie activity to pipeline
- Oversight of paid media, run through an agency
- A data-driven approach to performance reporting that translates results into optimisation and strategy recommendations.
- Webflow, Canva, Notion, and webinar set-up (Zoom Webinars) are all advantageous; logistics or supply chain tech exposure is a nice-to-have
Benefits
- Base salary range: $120,000 – $150,000
- A senior role with real ownership across the full marketing mix and global markets
- Remote-first working with support for your home office set-up and a wellness allowance
- A genuinely flexible, work-from-anywhere culture
- An established team, agencies, and tooling, and the room to make your mark
- The chance to build brand authority for a growing global SaaS business in logistics technology
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