Marketing Segment Manager shaping Chevrolet crossover strategy for General Motors Canada. Analyzing markets, developing brand plans, and coordinating launches, pricing, incentives, and communications.
About the role
- Marketing Coordinator supporting CDW Canada’s email, web, ecommerce, and automation programs. Managing campaigns, projects, analytics, and digital marketing initiatives for CDW Canada.
Responsibilities
- Coordinate day-to-day marketing activities, including campaign development, implementation, optimization, budget management, and reporting
- Manage project execution from planning to completion, including schedules, information collection, timeline review and editing, stakeholder collaboration, and status tracking
- Collaborate with Marketing, Design, Partner Management, Product Management, Sales, and Finance teams, as well as third-party publications and agencies
- Contribute to marketing automation initiatives using HubSpot and Salesforce
- Analyze campaign performance and provide insights to optimize marketing strategies and digital customer experiences
- Support initiatives and special projects advancing the digital evolution of CDW.ca
- Monitor email and website experience best practices, competition, and changing digital marketing goals
- Provide general marketing team support across digital channels, marketing finance, project management, and events
- Provide marketing and promotion support, including occasional travel and evening or weekend work 5–10% of the time
Requirements
- Bachelor’s degree, preferably in Business, Marketing or Communications
- 1+ year experience in a marketing role, or other relevant experience
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously with competing deadlines and objectives
- Excellent communication skills and ability to interact with stakeholders at all levels verbally and in writing
- Strong analytical skills with demonstrated ability to take initiative while working independently
- Growth mindset with a passion for learning, continuous improvement, and exploring new ways to solve problems
- Experience in digital marketing, social media or web design
- Experience using formal project management tools like Asana, Monday.com etc.
- Experience in B2B/tech marketing
- Willingness to work evenings or weekends when required
- Willingness to travel when required
Benefits
- Market-competitive total rewards packages
- Pay transparency and fair compensation
- Salaries based on a 40-hour workweek
- Paid on a bi-weekly payroll schedule
- Equitable, transparent, and respectful hiring process
- Equal opportunity employment
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