Marketing Coordinator supporting CDW Canada’s email, web, ecommerce, and automation programs. Managing campaigns, projects, analytics, and digital marketing initiatives for CDW Canada.
About the role
- Marketing strategy leader positioning Crux’s clean-energy capital platform for developers and sponsors. Leading go-to-market, messaging, customer insights, and commercial enablement.
Responsibilities
- Lead go-to-market planning and execution for products, services, and features serving developers and sponsors
- Define target segments, shape launch strategies, and prioritize opportunities with product, commercial, and marketing teams
- Develop differentiated positioning, narratives, and value propositions for capital seekers
- Ensure messaging is clear, compelling, and consistent across customer touchpoints
- Represent the developer and sponsor audience in positioning, product strategy, and commercial priorities
- Apply customer feedback, competitive intelligence, and market trends to identify opportunities and recommend competitive strategy
- Equip customer-facing teams with messaging, tools, training, competitive battlecards, and sales plays
- Measure the effectiveness of commercial enablement programs
- Partner with product, commercial, market intelligence, and marketing leaders to coordinate action
- Collaborate with the capital-provider marketing counterpart across both sides of the market
- Own initiatives from strategy through execution and translate ideas into measurable commercial impact
- Report to the Senior Director, Marketing Strategy
Requirements
- Direct experience with clean energy developers or sponsors
- Strong understanding of project development, financing needs, and capital formation decisions
- 5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function
- Experience in a startup or high-growth environment
- Demonstrated ownership of strategic initiatives from opportunity identification through execution and measurement
- Experience developing positioning and go-to-market strategies for complex products or services
- Experience across multiple customer segments or buyer personas is ideal
- Ability to translate technical and financial complexity into clear, differentiated customer messaging
- Experience developing commercial enablement programs and materials
- Strong cross-functional influence and relationship-building skills
- Ability to earn trust, challenge assumptions, and align senior stakeholders without direct authority
- Structured, analytical thinking and sound commercial judgment
- Ability to synthesize ambiguous information into clear recommendations and action
Benefits
- Remote-first operating model; work from anywhere in the US and Canada, or from optional offices in DC, NYC, Denver, SF; co-working pod in Seattle
- Regular team offsites twice a year
- 100% of employee healthcare premiums covered; Aetna nationwide and Kaiser in WA and California
- 80% of dependent healthcare premiums subsidized
- 100% of employee dental and vision premiums covered
- 80% of dependent dental and vision premiums covered
- Family forming and fertility support
- 16 weeks parental leave for birthing parents
- 12 weeks parental leave for non-birthing parents
- 10 company holidays per year
- 20 days paid time off per year
- 401(k) account fees supported by Crux
- Company-wide bonus tied to revenue goals
- Stock options
- High-growth, high-ownership culture
- Opportunity to work with AI and technology at the cutting edge
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