Marketing Coordinator supporting CDW Canada’s email, web, ecommerce, and automation programs. Managing campaigns, projects, analytics, and digital marketing initiatives for CDW Canada.
GM
Marketing Segment Manager – Chevrolet Cars, Crossovers
Posted 3 hours ago
About the role
- Marketing Segment Manager shaping Chevrolet crossover strategy for General Motors Canada. Analyzing markets, developing brand plans, and coordinating launches, pricing, incentives, and communications.
Responsibilities
- Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
- Work closely with the Brand Advertising & Communications Team to develop comprehensive marketing plans
- Work closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignment
- Perform detailed analysis and develop recommendations for vehicle brand management, including retail incentives, market dynamics, competitive environment, product packaging, pricing and volume
- Develop strategic brand plans and support the Brand Advertising & Communications team with agency briefs
- Assist in the execution of product launches
- Liaise with and support the PR Communications team with content for media press releases, media interviews, physical and virtual content, and Media Ride & Drives
- Develop sales, marketing and training tools for field staff and dealer personnel
- Develop and present retail incentive plans and proposals as part of the monthly retail planning process
- Serve as a subject matter expert on all vehicles within the Brand product portfolio
- Assist in developing new product programs and recommend product packaging, pricing and marketing strategy
- Build relationships and interface with US Marketing Teams to collaborate and understand strategic alignment opportunities
- Develop unique Canadian brand positioning as required
Requirements
- Post Secondary Education required
- University degree (Bachelor of Commerce / Business with major in Marketing an asset)
- 5+ years of relevant/similar experience
- Demonstrated strong communication and collaboration skills
- Demonstrated interpersonal skills and ability to lead and influence various groups and levels
- Demonstrated strong organization & analytical skills
- Demonstrated ability to lead and manage
- Demonstrated strength in Microsoft office - Excel and PowerPoint
- Willingness to travel
- GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
Benefits
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
- Healthcare, dental and vision benefits including health care spending account and wellness incentive.
- Life insurance plans to cover you and your family.
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
- GM Vehicle Purchase Plan for you, your family, and friends.
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