Junior Media Buyer managing and scaling lead-generation campaigns for PRIMEST, a German performance marketing agency. Developing toward Senior Media Buyer across Meta, Google, Taboola, and Outbrain.
Responsibilities
Manage and optimize campaigns on at least one platform: Meta Ads, Google Ads, Taboola, or Outbrain
Analyze campaign performance using ROAS, CPA, CPL, and other KPIs
Identify and implement scaling opportunities
Turn around underperforming campaigns
Create, test, and upload creatives
Work closely with the Creative Team on hooks, advertorials, and landing pages
Collaborate with the Tech Team on tracking, pixels, and S2S
Support tracking setup and implementation
Take independent ownership of campaigns and budgets
Progress from Junior to independent Senior Media Buyer
Requirements
Experience in performance marketing on at least one platform
Experience actively managing campaigns with significant budgets; benchmark: approximately €1 million in ad spend, though less may be sufficient with a strong skill set
Proven success in optimizing or turning around campaigns and scaling campaigns
Strong understanding of numbers, KPIs, and data-driven work
Experience with creatives, including creation, testing, and uploading
Basic understanding of tracking, including pixels, events, S2S (server-to-server), and tracking technologies
Structured and independent working style
Strong team player
Benefits
Work with one of the largest ad-spend portfolios in performance marketing
Access to numerous projects and verticals, with approximately 30 active topics
Fast learning curve through experienced Media Buyers, real case studies, and live accounts
Clear career progression: Junior → Mid → Senior Media Buyer
High level of ownership and real decision-making authority
Intensive onboarding
Direct support from experienced Media Buyers
Exposure to scaled accounts and real performance strategies
Training in campaign turnarounds, scaling, and funnel thinking
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