Cision Director optimizing Salesforce, CPQ, CRM consolidation, and GTM operations. Leading global sales support, automation, data governance, and change management for a communications intelligence company.
About the role
- Product Marketing Manager shaping go-to-market strategy for Cotality’s catastrophe-risk insurance products. Creating campaigns, messaging, research, and sales enablement for property intelligence solutions.
Responsibilities
- Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements
- Collaborate with product management to align marketing strategy with product roadmaps
- Create differentiated product positioning and messaging for target audiences
- Ensure consistency across marketing and sales materials
- Conduct market research on trends, customer needs, and competitor activities
- Produce product collateral, blog posts, case studies, website copy, email campaigns, and sales presentations
- Use marketing tools and platforms such as HubSpot and Salesforce
- Partner with sales teams to create sales tools, training, and resources
- Build customer relationships to gather feedback and develop use cases and success stories
- Inform product improvements and marketing strategy as the voice of the customer
- Monitor and report on campaign performance, product adoption, and customer feedback
- Collaborate cross-functionally with product, sales, customer success, and marketing teams
- Adapt product marketing strategies for different regions and markets
- Work with localization teams on global messaging
- Define and track KPIs including campaign ROI, lead generation, product adoption, and customer retention
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 2+ years of experience in product marketing
- Proven track record managing go-to-market strategies and executing successful B2B product campaigns
- Strong strategic thinking and ability to analyze market data and customer insights
- Excellent written and verbal communication skills
- Experience with content creation and campaign management
- Experience with product launches and lifecycle marketing
- Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment
- Passion for technology/products and deep understanding of market trends and customer needs
- Knowledge of insurance underwriting, restoration contracting, or technology workflow platforms is highly desirable
- Creativity, adaptability, and stakeholder management skills
- MBA is a plus
Benefits
- Generous vacation accrual
- 11 paid holidays
- Well-being time off
- Volunteer time off
- Up to 16 weeks of fully paid parental leave
- Baby stipend
- Extended Healthcare and Dental plan
- Mental health and wellness support offerings
- Registered Retirement Savings Plan (RRSP) with company match
- $500 annual well-being stipend
- Recognition Rewards
- Referral bonuses
- Exclusive discounts
- Flexible working model
- Growth opportunities
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