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About the role

  • Head of Programmatic expanding programmatic services for Directive Consulting, a B2B performance marketing agency. Driving strategy, campaign optimization, partnerships, and client growth.

Responsibilities

  • Own the expansion of Directive Consulting’s programmatic service offerings
  • Drive the strategic vision of the programmatic department
  • Develop and execute comprehensive programmatic strategies
  • Collaborate with cross-functional teams to align programmatic initiatives with business objectives
  • Establish KPIs and analyze campaign performance
  • Provide insights and recommendations for optimization and client growth
  • Manage relationships with programmatic partners, vendors, and platforms
  • Act as a programmatic thought leader and share industry knowledge
  • Support programmatic new business pitches, audits, and presentations
  • Operate virtually from a home office using Zoom and Slack

Requirements

  • 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
  • 2+ years of demonstrated people management experience
  • Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
  • Strong understanding of how programmatic and paid and organic channels work together to surpass client KPIs
  • Proven track record in programmatic media planning and building measurement frameworks
  • Recent hands-on expertise building and optimizing campaigns in DSPs
  • Preference for experience with TTD, Nexxen, and DV360
  • ABM experience
  • Experience supporting programmatic new business pitches, including audits and presentations
  • Ability to provide clear POVs and programmatic subject matter expertise
  • Strong cross-collaboration, interpersonal, and communication abilities
  • Solid analytical ability and exceptional attention to detail
  • Results-oriented mindset and ability to balance multiple projects
  • Must have current work authorization and permanently reside in Canada
  • Reliable internet access and ability to operate a laptop, software platforms, and office productivity tools

Benefits

  • Bonus eligibility
  • Medical, dental, and vision plans
  • Disability and life insurance coverage for you and your family
  • 100% employer-paid plan for the employee
  • 50% employer contribution for dependents
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Gympass
  • Unlimited PTO (2-week minimum)
  • Paid company holidays
  • Birthday off
  • End of Year Recharge, closed December 24–January 1
  • Paid parental leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure, scaling in total amount over time
  • Annual Anniversary Trip with peers and executive leadership

Job type

Full Time

Experience level

Lead

Salary

CA$100,000 - CA$130,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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