Head of Programmatic expanding programmatic services for Directive Consulting, a B2B performance marketing agency. Driving strategy, campaign optimization, partnerships, and client growth.
About the role
- Head of Emerging Verticals leading strategic growth, revenue ownership, and commercialization for Paramount Commerce’s Canadian fintech payments business. Driving cross-functional execution and high-value partnerships.
Responsibilities
- Define, execute, and continuously refine 12-, 24-, and 36-month strategic growth plans for non-core and emerging verticals
- Identify, assess, and prioritize new vertical opportunities, business cases, adjacent revenue streams, and go-to-market strategies
- Analyze pipeline metrics and market feedback to steer high-level product feedback and advocate for necessary product investments
- Own a vertical revenue quota and drive end-to-end deal cycles from market strategy through execution and revenue delivery
- Translate strategic vision into commercial roadmaps and remove execution barriers across Product, Operations, Marketing, and Commercial teams
- Establish operating rhythms, KPI frameworks, performance management dashboards, and executive reporting
- Evaluate, guide, and optimize team pipeline delivery and vertical execution
- Lead high-level merchant and ecosystem discussions to accelerate market penetration and build strategic, repeatable deal frameworks
- Act as the primary strategic operator for new growth, reducing operational execution dependency on the CRO
- Support complex, high-value strategic opportunities and advisory functions alongside the Business Development team
Requirements
- Proven track record as a business unit owner, strategic growth leader, General Manager, or Chief of Staff
- Deep domain expertise within payments, fintech, banking ecosystems, or adjacent technology sectors
- Demonstrated track record of carrying and exceeding an individual or vertical revenue target
- Experience driving long-term strategic initiatives while owning revenue targets
- Combination of high-performing enterprise selling and strategic business building
- Ability to command high-level executive meetings and deep-dive into product, market mechanics, and unit economics
- Demonstrated success growing multi-million dollar business lines or leading geographic/vertical market expansions
- Ability to align Product, Operations, Marketing, and Sales teams toward shared strategic and financial objectives
Benefits
- Competitive salary + performance bonus
- Generous Vacation + Summer Fridays
- Health & Dental Benefits
- Wellness Spending Account
- Retirement savings matching plan
- Quality Hardware provided to do your work
- Parental leave top up program
- Birthday Day Off
- Quarterly Socials
- Volunteer Days to give back to our community
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Experience level
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Not specified
Degree requirement
No Education Requirement
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