Head of Programmatic expanding programmatic services for Directive Consulting, a B2B performance marketing agency. Driving strategy, campaign optimization, partnerships, and client growth.
About the role
- Head of Retention optimizing subscription lifecycle marketing, churn reduction, and customer lifetime value. Leading retention growth for a performance-marketing-driven DTC home-care brand.
Responsibilities
- Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value
- Analyze subscription performance and customer behavior to identify retention opportunities, cancellation trends, and revenue growth potential
- Develop and optimize lifecycle marketing campaigns across email and SMS to support subscriber onboarding, engagement, renewal, and reactivation
- Design and implement strategies to recover at-risk subscribers and reactivate former customers
- Monitor key retention metrics, including subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance
- Conduct experiments to improve lifecycle marketing performance, subscription retention, and recurring revenue
- Collaborate with marketing and other relevant stakeholders to align retention initiatives with acquisition campaigns and the overall customer experience
- Identify opportunities to improve subscription processes and develop scalable strategies to support sustainable recurring revenue growth
Requirements
- Must have experience working in a subscription-heavy DTC business generating at least seven figures in monthly recurring revenue (MRR)
- Proven experience developing and executing retention strategies that improve subscription performance and customer lifetime value
- Strong understanding of subscription business models, subscriber lifecycle management, churn reduction, and recurring revenue growth
- Experience managing lifecycle marketing strategies across email and SMS
- Strong analytical skills, with the ability to interpret retention metrics and translate insights into actionable strategies
- Experience with customer segmentation, lifecycle automation, retention campaigns, and subscriber reactivation
- Ability to work independently, take ownership of retention initiatives, and operate effectively in a fast-paced DTC environment
- Strong communication and collaboration skills, with the ability to work closely with marketing teams and business leadership
- Familiarity with subscription management platforms, CRM systems, and lifecycle marketing tools is preferred
- US-based candidates are preferred, but qualified international contractors may also be considered
Benefits
- Competitive compensation
- Work remotely while collaborating with a growing DTC brand
- A full-time contractor engagement
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