Lifecycle Marketing Manager scaling activation, retention, and transactional communications for Felix, a Canadian digital healthcare company. Managing personalized email, SMS, push, and in - app journeys via Iterable.
About the role
- Lifecycle Marketing Manager owning onboarding, nurture, and multi-channel campaigns for Hunter’s B2B email intelligence platform. Driving activation, free-to-paid conversion, retention, and revenue.
Responsibilities
- Own the full user journey from search and account creation through paid conversion, increased usage, and churn reduction
- Increase free-to-paid conversions
- Build and improve a personalized onboarding and nurture engine using user behavior and persona signals
- Promote content, research, playbooks, webinars, guides, the Outfoxed podcast, and monthly research
- Identify users needing help and proactively engage them to support sales pipeline generation
- Manage affiliate communications and support co-marketing activities with partners
- Own email marketing across onboarding, nurturing, retention, win-back, newsletters, and promotional campaigns
- Manage cold email marketing, social media, written and video content creation, and reporting and insights
- Develop and continuously improve AI use in the marketing workflow with Claude, ChatGPT, and Gemini
- Report to the Head of Marketing and collaborate with Customer Success, Product, Design, Sales, and marketing stakeholders
- Review and rapidly improve existing onboarding and nurture campaigns, then plan and execute Q1 campaigns
Requirements
- At least 5 years of experience in a lifecycle marketing role
- Proven success building onboarding and nurturing that contributes to sales pipeline, won revenue, and retention in a PLG model
- Deep empathy for users and understanding of the B2B buying cycle
- Experience owning lifecycle marketing strategy, execution, and continuous improvement across email, cold email, ads, social, affiliates, and partners
- Strong project, process, and stakeholder management skills
- Comfort with technology, including customer.io, a CMS such as WordPress, Canva, Claude, Planable, PostHog, Linear, and Notion
- Data-driven and analytical approach to campaign planning, experimentation, and conversion rate optimization
- Strong verbal and written communication skills
- Experience integrating communication skills into AI workflows
- Experience working remotely and independently through async communication
- Must be based in North America or Europe (including the UK)
- Flexibility to join company retreats in Europe
- Bonus: experience with hunter.io, the email marketing category, or a related category
Benefits
- An automatic yearly raise of 5%
- Five weeks of paid vacations per year
- Co-working space membership
- Fully paid setup (including a MacBook Pro, standing desk, ergonomic chair, etc.)
- Twice-a-year company retreats in Europe
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