About the role

Senior Marketing Manager owning Instacart's Canadian consumer marketing strategy. Leading integrated campaigns, partnerships, influencer content, localization, and budget tracking.

Responsibilities

Develop and gain executive alignment of the Canada marketing strategy
Execute the marketing strategy as the single DRI with cross-functional teams and agencies
Own Canada brand partnerships and agency relationships
Support existing partnerships and recommend new opportunities
Provide consumer, category, and competitive insights to inform Canadian brand and business growth
Own the Canadian influencer program and produce local content in partnership with media and agency teams
Ensure campaigns and content for Canadian consumers are accurate, culturally relevant, and on brand
Apply localization expertise across owned and paid content
Track the Canada monthly marketing budget accurately and on time
Report to the Director, Consumer Growth & Partnerships Marketing

10+ years of progressive experience in brand marketing and integrated campaign marketing
Preferably experience within a US-based consumer tech company navigating Canada as a distinct market
Ability to develop marketing strategy and translate business goals into compelling brand narratives and breakthrough campaigns
Deep fluency in brand and campaign marketing mechanics, including strategic and creative briefs, channel and agency partnerships, execution, and measurement
Strong written and verbal communication skills
Comfortable presenting and defending strategy to VP and C-suite stakeholders
Deep understanding of Canadian culture and market nuance, including regional differences and experience reaching consumers in Quebec
Ability to build consensus and lead diverse cross-functional teams
Bachelor's Degree or equivalent practical experience
Familiarity with Québécois culture and bilingual English/French are preferred