Senior Manager leading marketing decision science for Instacart’s grocery delivery marketplace. Directing paid marketing measurement, budget modeling, and a team of five decision scientists and analysts.
About the role
- Senior Direct Response Marketer leading ads, VSLs, funnel copy, and email for an online marriage-coaching company. Driving qualified calls and marketing turnaround through research, testing, and compliant creative.
Responsibilities
- Conduct market research and ideation
- Write copy for ads, VSLs, funnel pages, and emails
- Own the message across the company's marketing assets
- Write high-volume ad concepts and iterations for different customer profiles, mechanisms, testimonials, and awareness levels
- Develop hypotheses, target avatars, and reasoning for each ad concept
- Manage video editors and provide creative briefs, shot lists, scripts, and quality direction
- Review and approve final cuts, including pacing, hooks, captions, visuals, music, formats, and message accuracy
- Brief the spokesperson and source, script, and brief testimonial ads
- Write VSLs, opt-in pages, sales pages, TSLs, retargeting copy, CRO test copy, webinars, and case studies
- Send daily email broadcasts designed to book sales calls
- Write nurture, post-opt-in, show-up, and release sequences
- Manage email revenue and deliverability; report weekly on broadcast revenue, autoresponder revenue, and call-booking emails
- Review sales calls, email replies, competitor ads, and VSLs; maintain objection, customer-language, and swipe-file resources
- Analyze cost per call and ROAS by concept and decide what to iterate
- Track ads as new or iteration and mark wins or losses after review
- Write compliant copy and flag risky claims before review
- Use AI for research, structure, and self-review while ensuring the copy itself is original
- Report to the Head of Paid Marketing and work closely with the founder
- Improve qualified-call acquisition costs, VSL performance, email revenue, funnel messaging, and creative production over time
Requirements
- Excellent written and spoken English at a native or near-native level
- Worked inside a company or offer doing $500,000+ per month in revenue
- Personally written copy that sold at least $1 million in revenue, with verifiable numbers and references
- Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls, with demonstrable results
- Personally written at least one VSL, webinar script, or long-form sales letter used as the main sales asset for a scaled offer
- Written Meta ad copy at volume and tracked winning concepts
- Expert knowledge of email marketing, including daily broadcasts, sequences, deliverability, and revenue attribution
- Directed video editors or designers from written brief through finished creative
- Conducted voice-of-customer research through sales-call reviews, customer interviews, or reply mining
- Operated in a compliance-sensitive vertical where ad copy could cause account restrictions
- At least 3 hours per day of overlap with European working hours
- Able to commit full-time without other clients, retainers, agencies, or freelance work
- Understanding of couples' experiences during a marriage crisis is nice to have
- Experience in relationship coaching, personal development, or a similar niche is nice to have
- Experience with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros is nice to have
- Experience with testimonial and case study ads is nice to have
- Experience managing or mentoring writers or editors is nice to have
- Experience running a business or building something inside one is nice to have
Benefits
- Fully remote position; work from wherever you're most productive
- Flexible hours with at least 3 hours of daily overlap with European working hours
- Direct access to the founder and Head of Paid Marketing
- Real influence on marketing direction
- Ownership and impact on a marketing turnaround
- Ongoing training, resources, and development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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