Gestionnaire du marketing de croissance chez Veriforce, fournisseur de solutions de sécurité au travail. Pilotage de campagnes B2B, du pipeline, de l’ABM et de l’expansion des comptes.
About the role
- Marketing & Growth Manager building JOLT’s U.S. advertising business across media, EV technology and data. Developing demand generation, sales enablement and B2B content from Toronto.
Responsibilities
- Help build JOLT’s U.S. advertising business and shape go-to-market strategy
- Support JOLT’s international-market projects from Toronto
- Work with Marketing, Media Sales and senior commercial leaders to grow JOLT’s presence with advertisers, agencies, media planners and buyers
- Develop targeted, data-led marketing initiatives, including prospect engagement and account-based programs
- Partner with Media Sales to understand client needs, opportunities and commercial priorities
- Develop sales collateral, presentations, case studies and go-to-market materials
- Support launches and growth initiatives for new data/technology capabilities, partnerships and priority advertiser categories
- Generate awareness, engagement, leads and commercial opportunities
- Identify priority audiences, accounts and categories and develop engagement programs
- Measure performance with data and continually optimise marketing activities
- Develop content and communications for advertisers, agencies and media decision-makers
- Drive LinkedIn, newsletters and other B2B channels
- Turn campaigns, data, insights and industry trends into content and client stories
- Take projects from opportunity through execution and measurable impact
Requirements
- Around 4–7 years of experience across marketing, growth marketing, product marketing, digital marketing, B2B marketing, content, sales enablement, media or advertising
- Comfortable with pace, change and ambiguity
- Organised and outcomes-focused; able to learn quickly and work without every step mapped out
- Strong collaboration skills and ability to work independently
- Commercial curiosity and interest in understanding the reasons behind the work
- Experience in a fast-growing, entrepreneurial or scale-up environment highly valued
- Confidence using AI and automation; comfortable experimenting with new tools and building repeatable workflows
- Understanding of the advertising, marketing and media ecosystem
- Experience across media, ad tech, digital advertising, programmatic or DOOH is a strong advantage, or demonstrated eagerness to learn
- Comfortable with Salesforce, Braze, LinkedIn, Canva, Figma, Photoshop and lead generation/prospecting tools
- Content creation experience, including video production, is a bonus
- Strong eye for design
- Degree in business, marketing, communications, advertising, PR or media preferred
Benefits
- Primarily remote model with regular in-person collaboration with the Toronto team
- Meaningful exposure to the U.S. market and other global markets
- Close collaboration with senior leaders and commercial teams
- Freedom to experiment and build skills across disciplines
- Access, trust and opportunities to take on more responsibility as capability grows
Job title
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Experience level
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Degree requirement
No Education Requirement
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