Brand strategy manager supporting Sun Life Canada’s financial - services brand positioning and initiatives. Translating insights into consistent omnichannel client experiences across Canadian markets.
About the role
- Brand Manager handling brand strategies and marketing campaigns specific to the Canadian market for Moose Toys. Leading operational decisions and managing brand performance across various channels.
Responsibilities
- Support the development of brand plans, including product line recommendations, retailer distribution inputs, and promotional planning to support commercial objectives.
- Develop and execute integrated marketing campaigns across product launches, spanning media, digital, social, PR, influencer, retail, and experiential channels.
- Manage day-to-day agency activities including briefing, timelines, asset delivery, and performance tracking to ensure execution against plan.
- Monitor market conditions, competitive activity, and consumer trends and provide insights and recommendations to support brand positioning and campaign effectiveness.
- Conduct post-campaign analysis and share key learnings and recommendations to improve future planning and performance.
- Support portfolio financial performance management, including monitoring pricing, forecasting, and budget tracking, and providing input to decision-making.
- Contribute to annual business planning and long-term growth strategies through analysis, reporting, and recommendations.
- Analyze sales trends, market data, and competitive activity to identify risks, opportunities, and areas for improvement.
- Support management of external licensor relationships by tracking deliverables and ensuring alignment on key milestones.
- Partner with Global stakeholders by preparing data, insights, and recommendations to support Canadian market representation and planning discussions.
- Partner closely with Sales to support retail strategy development and contribute to customer sell-in through category storytelling and marketing support materials.
- Support planning and execution of key trade moments including Toy Fair, trade shows, and customer meetings.
- Work cross-functionally with internal teams to support alignment and execution of shared business goals.
Requirements
- 5+ years of experience in brand management, marketing, or a related field
- University degree in Marketing, Business, or a related field
- Experience in brand building, category support, and execution of integrated marketing campaigns
- Strong analytical mindset with experience using data to support business performance, reporting, and marketing decision-making
- Highly organized and self-motivated, with the ability to manage multiple priorities and deliver against timelines
- Strong communication and relationship-building skills, with experience working across internal teams and external partners
- Experience in consumer products or toys is an asset.
Benefits
- 30-minute unpaid lunch break each day
- Opportunity to work remotely with flexible hours
- Professional development opportunities
- Inclusion and diversity initiatives
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