Senior Account Manager leading brand health tracking and advertising effectiveness research at Ipsos, a global market research company. Advising clients on brand performance, growth, and marketing decisions.
About the role
- Senior Brand Manager translating global brand strategies into local execution for Moose Toys in Canada. Driving brand performance and managing marketing campaigns in the Canadian consumer market.
Responsibilities
- Act as the commercial owner for an assigned portfolio within the Canadian market
- Responsible for translating global brand strategy to Canada
- Lead key business decisions and mentor marketing team members
- Own brand plans including product line architecture and promotional investment
- Develop and execute integrated marketing campaigns across product launches
- Manage agency relationships
- Monitor market conditions and consumer trends
Requirements
- Significant experience in brand management
- University Degree in Marketing, Business, or related field
- Proven expertise in brand building, category strategy, and integrated marketing campaign execution
- Strong analytical and commercial acumen
- Self-motivated and entrepreneurial
- Strong communication and relationship-building skills
- Experience in consumer products or toys is an asset
Benefits
- Great Place to Work certification
- Family-oriented culture
- Commitment to sustainability
- Diversity and inclusion initiatives
- Support for employee well-being
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