Responsable marketing B2B chez Boostalab, entreprise québécoise de développement des compétences relationnelles. Optimisation des ventes organisationnelles et croissance de la boutique de formations en ligne.
About the role
- Lifecycle Marketing Specialist at Nerdy designing and optimizing lifecycle programs for customer engagement. Collaborating with teams to execute campaigns leveraging generative AI tools.
Responsibilities
- Build and iterate multi-channel lifecycle programs (welcome, onboarding, activation, cross-sell, win-back, churn prevention) using dynamic segmentation and triggers.
- Plan and launch campaigns end-to-end: audience definition, content briefs, QA/deliverability checks, deployment, and post-mortem analysis.
- Drive learning velocity via structured experimentation (A/B, multivariate, holdout tests); document hypotheses, results, and next actions.
- Partner with Product/Engineering/BI to instrument events, define data requirements, and integrate third-party APIs for personalization and automation.
- Develop creative testing frameworks (subject lines, templates, offers, send-time) and improve onsite/in-app personalization in coordination with web/product teams.
- Own channel health: list growth, consent and preference management, deliverability, and compliance (CAN-SPAM, TCPA, GDPR/CCPA) with accurate suppression logic.
- Build dashboards and recurring reports; track KPIs (open/click, conversion, revenue per send, retention, LTV, churn, unsubscribe/spam rate) and recommend actions.
- Scale proven flows by templatizing assets, modularizing content, and codifying playbooks; partner with Engineering to automate and harden workflows.
- Collaborate cross-functionally to support launches and promotions; ensure messaging alignment across paid, onsite, and product surfaces.
- Leverage AI to accelerate ideation, content variants, audience discovery, and optimization—keeping privacy, safety, and bias guardrails in place.
Requirements
- Bachelor’s degree preferred.
- 5+ years experience with proven success operating at both strategic and tactical levels across retention/lifecycle CRM (email/SMS/in-app), including segmented/personalized campaigns.
- Solid understanding of CRM strategy and lifecycle best practices; experience building automation in a modern CRM/MAP (e.g., Braze, Iterable, HubSpot, SFMC).
- Braze, Resend, and SendGrid experience are a requirement for this role.
- Strong analytical skills; comfortable pulling and analyzing data (Advanced Excel; basic SQL preferred) and translating insights into experiments and roadmap.
- Experience collaborating with Product, Engineering, and Data teams on requirements, tracking, and integrations (events, APIs, ETL).
- Hands-on experience creating/overseeing creative/content assets for email, SMS, and website personalization; meticulous QA and deliverability standards.
- Highly organized, detail-oriented, and effective at juggling multiple initiatives in a fast-paced environment.
- Experienced with AI-native tools that enhance productivity and speed (e.g., Cursor, Make, Supabase, Netlify, Claude Code, n8n, Firecrawl, ChatGPT, Grok, Bolt, Vercel, etc).
- Bonus: exposure to demand gen/lead management, channel development, or broader segmentation strategy.
- Alignment with Nerdy’s apolitical, mission-focused culture.
Benefits
- Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
- Retirement Made Simple: 401(k) plan with company match and immediate vesting.
- A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
- Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
- Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
- Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
- You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.
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