Growth marketer building Wealthsimple Business’s SMB acquisition engine. Testing channels, messaging, webinars, and AI - driven campaigns for Canadian businesses.
About the role
- Growth Marketing Manager scaling Meta and TikTok acquisition for Owner’s AI platform serving local businesses. Driving experimentation, budget optimization, and AI-powered marketing workflows.
Responsibilities
- Set strategy and lead execution and optimization of Meta and TikTok campaigns
- Drive efficient, scalable customer acquisition
- Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions
- Build a process for monitoring performance and allocating budget across channels, campaigns, and products
- Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages
- Partner with Creative to develop ad concepts, iterate on winning ads, and share creative insights
- Identify growth opportunities through platform trends, emerging ad formats, and targeting capabilities
- Collaborate with external agencies and Analytics, Marketing Operations, Creative, Engineering, and Sales teams
- Build AI-powered workflows and automation for creative testing, campaign management, and efficiency
- Create automated, understandable performance reporting
- Build repeatable creative-testing processes and automate paid-social budget allocation
- Test landing page designs to improve conversion rates
- In the first 30 days, target approximately 10% ROI improvement across Meta and TikTok and develop five or more new concepts
Requirements
- 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns
- Experience with campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization
- Track record of maintaining efficiency while scaling paid social spend and acquisition
- Comfort working in a fast-moving, high-ownership, and ambiguous environment
- Strong creative instincts and ability to turn customer insights and performance data into effective paid social creative
- Systems mindset and experience building scalable processes
- Excellent communication skills, including turning data into actionable insights and influencing business decisions
- Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization
- Candidates must be based in the United States or Canada
Benefits
- Generous pre-IPO equity package
- Comprehensive health coverage
- Remote-first workplace
- Unlimited PTO
- Additional perks
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