Head of Growth owning SEO, GEO, paid media, and inbound demand for a B2B growth agency. Hands - on individual contributor serving as the company’s marketing evangelist.
About the role
- Growth marketer building Wealthsimple Business’s SMB acquisition engine. Testing channels, messaging, webinars, and AI-driven campaigns for Canadian businesses.
Responsibilities
- Own net-new customer acquisition for the SMB segment
- Explore and test paid media, partnerships, content, community, and other acquisition channels
- Run growth experimentation cadence, including CAC/LTV analysis and funnel experiments
- Develop repeatable, scalable campaigns measured through pipeline handed to Sales
- Test positioning and messaging for new audiences
- Own growth-motivated webinars and programs targeting new audiences
- Partner with the Demand Gen Specialist so acquisition experiments feed nurture and nurture insights inform acquisition
- Embed AI into creative and copy iteration, audience research, and campaign experimentation
Requirements
- 4–6+ years in growth or performance marketing
- Track record of generating demand and measuring it through to downstream pipeline value
- Experience building and running growth experiments, including channel tests, funnel optimization, and CAC/LTV analysis
- Experience operating in a segment or product with limited brand awareness
- Experience running net-new-audience programs such as webinars, partnerships, and co-marketing
- Analytical mindset for diagnosing funnel problems, prioritizing opportunities, and recommending actions
- Clear written communication skills
- Demonstrated use of AI to accelerate work, including lead enrichment workflows, creative generation/testing, or data insights
- Legally eligible to work in Canada
- Must permanently reside in Canada
Benefits
- Top-tier health benefits and life insurance
- Long-term group savings with employer match, through Wealthsimple for Business
- 20 vacation days per year
- 4 wellness days per year
- Unlimited sick and mental health days per year*
- Work outside Canada for up to 90 days per year*
- Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
- Equity compensation for permanent employees
- Hybrid team collaboration across North America
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