Senior Manager leading marketing decision science for Instacart’s grocery delivery marketplace. Directing paid marketing measurement, budget modeling, and a team of five decision scientists and analysts.
About the role
- Marketing Specialist driving B2B content, social, SEO, and lead-generation campaigns for Postmedia, a Canadian news media company. Supporting SMB and agency sales priorities across digital channels.
Responsibilities
- Support the execution of marketing strategies for Postmedia’s SMB and National Agency business
- Distribute content across Postmedia websites, social media platforms, newsletters, and other owned channels
- Transform blog posts and long-form content into social posts, short-form copy, infographics, downloadable assets, email content, and promotional materials
- Develop and manage social media strategy and posting schedules
- Create and publish social media content supporting awareness, engagement, lead generation, and sales enablement
- Build lead magnets such as guides, checklists, tip sheets, one-pagers, and other downloadable resources
- Create and update website pages and landing pages for marketing campaigns, product priorities, and sales initiatives
- Optimize website and landing page content for clarity, accuracy, and conversion
- Partner with Sales to understand campaign needs, client priorities, and market opportunities
- Apply SEO/AEO/GEO best practices to website, landing page, and campaign content
- Support content calendars and ensure marketing content is on brand and appropriate for target audiences
- Track, measure, and report campaign, content, website, landing page, and social media performance
- Identify opportunities to improve content distribution, audience engagement, and lead generation
- Work within HubSpot, SEMRush, social publishing tools, and WordPress
Requirements
- 3+ years’ experience in marketing, digital marketing, social media, content marketing, or a related field
- Experience supporting B2B marketing campaigns, preferably in media, advertising, digital marketing, or agency environments
- Strong writing, editing, proofreading, and content adaptation skills
- Experience creating social media content and managing social posting schedules
- Experience building or supporting website pages, landing pages, lead magnets, and digital campaign assets
- Ability to turn long-form content into multiple short-form assets for different channels and audiences
- Self-starter attitude with excellent time management and project prioritization skills
- Strong attention to detail and ability to manage multiple priorities in a fast-paced environment
- Comfortable working with creative, sales, and cross-functional teams
- Customer-centric with a solid understanding of analytics and campaign performance
- Ability to work with AI platforms and marketing technology tools
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