Head of Marketing leading AI - powered growth, revenue, and lifecycle marketing for Search Atlas’s agentic marketing platform. Building marketing agents and managing a lean, hands - on team.
About the role
- Chief Marketing Officer leading marketing strategy and customer acquisition for a new sportsbook brand. Building and scaling brand within a successful iGaming Group's portfolio.
Responsibilities
- Own the overall marketing strategy and acquisition budget
- Drive customer acquisition across PPC, Paid Social, Programmatic, Affiliates, Influencers and Sponsorships
- Develop scalable acquisition strategies across grey and regulated markets
- Build and manage affiliate partnerships and commercial agreements
- Define the brand positioning, identity and market expansion strategy
- Work closely with Product, CRM, Payments, Legal and Compliance teams
- Recruit, mentor and lead a high-performing international marketing team
- Report directly to the Board on performance, CAC, LTV, ROAS and overall marketing KPIs
Requirements
- 10+ years' marketing leadership experience within Sports Betting and/or iGaming
- Proven success managing full-funnel acquisition across multiple marketing channels
- Strong experience with PPC, Affiliates, Programmatic, Brand, Influencer Marketing and Sponsorships
- Experience launching new products, brands or entering new markets
- Previous leadership experience managing multi-disciplinary marketing teams
- Commercial mindset with strong analytical and performance marketing skills
- Experience operating within grey markets is highly desirable
- Knowledge of crypto payments is considered a plus but is not essential
Benefits
- Fully flexible location for the right candidate
- Executive-level role reporting directly to the Board
- Competitive salary, performance bonus and profit-sharing scheme
- Unique opportunity to build and scale a new sportsbook brand backed by an established and successful iGaming Group
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