Membership Marketing Lead growing Women Leading Travel, Skift's executive travel and hospitality network. Building acquisition, retention, lifecycle marketing, events, and CRM analytics programs.
Responsibilities
Own WLT's worldwide membership marketing strategy and build multi-channel campaigns across email, social, and partnerships
Design and refine lead nurture flows and test messaging, cadence, and offers to improve conversion
Monitor and report on conversion, opens, renewals, and other core metrics
Manage the full member lifecycle from application and onboarding through engagement and renewal
Run recruitment campaigns and maintain a forward-looking retention calendar
Draft monthly member communications and partner updates
Build WLT's recruitment and retention messaging playbook across email, landing pages, and ROI reporting
Run the Member Ambassador Program and regional meetups, including venue coordination
Maintain CRM dashboards for pipeline and retention visibility
Collaborate with cross-functional partners on program execution
Requirements
3–5 years of experience in membership, community management, marketing, or client success
Experience ideally in media, associations, or events
Track record of designing and running marketing campaigns with measurable acquisition and retention results
Strong writing skills, including persuasive outreach emails, value propositions, and effective subject lines
Hands-on experience with CRM tools; HubSpot preferred
Experience with marketing automation platforms and building nurture sequences or conversion funnels
Comfort pulling reports, spotting trends, and turning data into next steps
Strong organizational skills to manage multiple campaigns, regional events, and outreach cycles
Self-directed approach and ability to independently own high-visibility programs
Comfort working in a remote, async-first environment
Must submit a cover letter along with a resume
Benefits
Opportunity to grow within a respected and innovative media company
Exposure to the intersection of media, events, and travel intelligence
Collaborative, supportive, and remote-friendly work environment
Remote, connected, and caring work culture
Equal Opportunity Employer committed to building a diverse team
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