Partner Marketing Manager driving co - marketing campaigns, MDF, webinars, and events for Tipalti’s AI - powered finance automation platform. Generating measurable partner - sourced pipeline through strategic alliances and integrated marketing programs.
About the role
- Marketing Manager driving B2B demand generation for Premier NX, a tech-enabled outsourcing services provider. Leading campaigns, content, automation, and pipeline-focused marketing across North America.
Responsibilities
- Execute B2B demand generation, lead nurture, and conversion aligned with company growth goals
- Report regularly on progress and marketing metrics
- Lead, coach, and develop a small team of marketing specialists and coordinators
- Partner with sales on pipeline targets, lead scoring, and marketing-to-sales handoff processes
- Plan and manage multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurture, ABM, and webinars
- Own content activation across case studies, whitepapers, blog content, social proof assets, and thought leadership
- Guide and oversee marketing automation and CRM tools to track funnel performance and campaign metrics
- Evaluate and evolve the website and online properties and oversee conversion rate optimization
- Manage the company's social media and brand presence
- Manage external agency and vendor relationships for design, PR, and events
- Own KPI reporting, including MQLs, SQLs, pipeline contribution, customer acquisition cost, and campaign ROI, and present results to leadership
- Represent marketing in cross-functional planning with sales, operations, and company leadership
Requirements
- 5+ years of B2B marketing experience, including at least 2–3 years in people management or team leadership
- At least 3 years marketing specifically to the U.S. market, or 5 years within the broader North American market
- Proven B2B services marketing track record; BPO, IT services, or professional/managed services experience strongly preferred
- Experience marketing complex services with sales cycles over 6 months
- Demonstrated success building, rebuilding, and scaling demand generation programs that deliver pipeline results
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce requiring integrations
- Data-driven marketing approach and comfort owning KPIs and reporting results to senior leadership
- Must be based in the U.S.A. or Canada and work effectively across North American time zones, primarily on East Coast hours
- Bachelor's degree in or equivalent practical experience
- Excellent written and verbal persuasive skills
- Ability to speak the language of specific BPO industry verticals and translate complex service offerings into sector-specific value propositions
- Experience marketing outsourcing services to mid-market decision-makers preferred
- Experience running long sales cycle demand generation across multiple industry verticals preferred
- Experience marketing CX, F&A, or ITO solutions and portfolios preferred
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