Responsable marketing B2B chez Boostalab, entreprise québécoise de développement des compétences relationnelles. Optimisation des ventes organisationnelles et croissance de la boutique de formations en ligne.
About the role
- Media Buyer scaling paid campaigns for Skinnify, which creates resistance-integrated fitness clothing. Optimizing full-funnel acquisition across Meta, Google, TikTok, Pinterest, and emerging channels.
Responsibilities
- Launch, manage, and scale paid campaigns across Meta, Google, TikTok, Pinterest, Applovin, and Taboola
- Optimize campaigns continuously for ROAS, CAC, MER, and customer acquisition
- Develop and execute creative testing strategies with the creative team
- Analyze performance data daily and identify efficiency and scaling opportunities
- Test new channels, audiences, hooks, landing pages, and offers
- Allocate budgets strategically across campaigns and platforms
- Diversify media buying into emerging channels such as YouTube and native advertising
- Collaborate with founders, creatives, and strategists to drive growth
Requirements
- Proven e-commerce experience managing and scaling paid campaigns for DTC brands
- Strong analytical skills and comfort making decisions based on data and KPIs
- Full-funnel understanding of creative, copy, targeting, and landing pages
- Creative mindset and understanding of what makes ad creatives convert
- Strong experience with Meta Ads Manager
- Experience with at least one additional platform, such as Google, TikTok, or Pinterest
- Ability to manage campaigns independently and move quickly without constant oversight
- Growth-oriented approach focused on continuous testing, learning, and improvement
- Bonus: experience in fitness, fashion, health, or subscription brands
Benefits
- Full flexibility to work from anywhere, anytime
- Learning budget covering courses, books, and consulting calls
- Two fully paid company retreats per year
- Real career growth and promotion from within
- Investment in employee development
- Rated 5 out of 5 stars on Glassdoor
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
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