Media Buyer scaling paid campaigns for Skinnify, which creates resistance-integrated fitness clothing. Optimizing full-funnel acquisition across Meta, Google, TikTok, Pinterest, and emerging channels.
Responsibilities
Launch, manage, and scale paid campaigns across Meta, Google, TikTok, Pinterest, Applovin, and Taboola
Optimize campaigns continuously for ROAS, CAC, MER, and customer acquisition
Develop and execute creative testing strategies with the creative team
Analyze performance data daily and identify efficiency and scaling opportunities
Test new channels, audiences, hooks, landing pages, and offers
Allocate budgets strategically across campaigns and platforms
Diversify media buying into emerging channels such as YouTube and native advertising
Collaborate with founders, creatives, and strategists to drive growth
Requirements
Proven e-commerce experience managing and scaling paid campaigns for DTC brands
Strong analytical skills and comfort making decisions based on data and KPIs
Full-funnel understanding of creative, copy, targeting, and landing pages
Creative mindset and understanding of what makes ad creatives convert
Strong experience with Meta Ads Manager
Experience with at least one additional platform, such as Google, TikTok, or Pinterest
Ability to manage campaigns independently and move quickly without constant oversight
Growth-oriented approach focused on continuous testing, learning, and improvement
Bonus: experience in fitness, fashion, health, or subscription brands
Benefits
Full flexibility to work from anywhere, anytime
Learning budget covering courses, books, and consulting calls
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