Marketing Advisor leading integrated campaigns for Alberta Blue Cross’s group benefits business. Driving acquisition, broker engagement, retention and measurable market growth.
About the role
- Senior Brand Manager shaping Thumbtack’s pro brand strategy for its home-services marketplace. Defining positioning, insights, creative direction, and AI-enabled brand systems.
Responsibilities
- Help define how Thumbtack positions the company, what it promises pros, and how that promise comes to life across every touchpoint
- Lead foundational workstreams to roll out the new brand playbook, including pro positioning and content strategy
- Educate and train partner teams and refresh brand artifacts as the market and learnings evolve
- Identify high-leverage brand opportunities to drive growth on the pro side of the business
- Translate opportunities into creative briefs and strategic direction for internal and external creative partners
- Own pro brand insights work, including audience deep dives, creative experimentation, competitive analysis, and brand health tracking
- Turn research findings into clear, actionable recommendations
- Partner with Marketing and Communications channel owners on integrated content strategy and creative calendars
- Build cross-functional relationships across product, service, and sales organizations
- Communicate brand vision and align company priorities to it
- Lead brand support for AI-driven content, including prompts, skills, brand review systems, and related infrastructure
- Orchestrate brand strategy and creative work for campaign launches, product launches, and major events such as the annual Pro Summit
- Serve as a senior voice on the Brand Strategy team, setting standards and driving alignment with leadership and cross-functional stakeholders
- Report directly to the Director of Brand Strategy
Requirements
- 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging
- Experience marketing to SMBs is a plus
- Experience defining and implementing brand strategy, including brand promises, positioning frameworks, playbooks, and messaging architecture
- Experience setting brand vision and roadmap and influencing broader organizational thinking about brand
- Experience designing and managing brand health measurement programs, including brand tracking, awareness, perception, and brand lift
- Strong creative judgment
- Experience writing compelling creative briefs
- Experience providing strategic guidance to creative agencies and in-house studios
- Experience partnering with creative teams to develop standout work
- Experience designing and running creative experimentation programs
- Analytical rigor and ability to plan and execute research with internal or external research partners
- Ability to synthesize quantitative and qualitative data into insights, recommendations, and business cases
Benefits
- Equal opportunity workplace
- Reasonable accommodation for individuals with disabilities
- Candidate safety protections during hiring
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