BDC director leading financing and investments for Canada’s defence and dual - use companies. Managing portfolios, business development, and strategic growth solutions.
About the role
- Head of Growth Marketing owning the end-to-end funnel for Upbound’s AI-native infrastructure platform. Building AI-powered campaigns, operations, analytics, and self-serve conversion.
Responsibilities
- Own the Upbound funnel end to end
- Own full-funnel growth for the commercial platform, with Crossplane and Modelplane driving open-source top-of-funnel activity
- Own the campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership
- Set paid-media channel mix, targeting, and efficiency standards against company and sales targets
- Own lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting
- Own conversion, organic search, and AI answer visibility across upbound.io and modelplane.ai
- Own the self-serve motion from signup through activation to paid conversion in partnership with product and engineering
- Build and manage a growth team over several quarters
- Manage relationships and efficiencies with agencies and vendors
- Evaluate, pilot, adopt, and retire AI-native marketing tools
- Replace manual reporting with AI-assisted analysis
- Compress campaign production cycles across audience research, creative variants, landing pages, and iteration
- Build agentic workflows for list building, enrichment, signal routing, and post-campaign analysis
- Establish standards for reviewing AI-assisted work for speed and accuracy
- Develop the funnel strategy for buyers researching through AI assistants
Requirements
- 10+ years in B2B marketing
- At least 3 years leading growth, demand generation, or acquisition
- Experience owning a meaningful program budget and explaining allocation, returns, and reductions
- Hands-on experience with ad platforms, marketing automation platforms, dashboards, and data
- Experience introducing AI tools into a marketing team
- Fluency in analytics, including sizing opportunities, designing tests, and defending metrics
- Experience marketing to technical buyers, ideally platform engineers or infrastructure teams
- Experience building or managing a small team
- Ability to work autonomously and know when to ask for support
- Experience in open source, developer tools, cloud infrastructure, or AI infrastructure is a plus
- Experience running growth for both sales-led and self-serve motions at the same company is a plus
- Experience with intent data and account signal tools is a plus
- Experience shipping an AI workflow, script, internal tool, or agent is a plus
- Contributions to a technical community are a plus
Benefits
- Product-led company embracing usage-based models
- Opportunity to build from the ground up and directly impact revenue generation and scaling
- Work with cutting-edge cloud technologies
- AI-native marketing tools and workflows
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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