Territory Manager driving Village Farms cannabis brand distribution, revenue, and market share across Eastern Ontario. Building retail relationships and executing territory sales and trade marketing strategies.
Responsibilities
Drive distribution, consideration, adoption, advocacy, market share, and revenue for Village Farms brands and products
Establish authentic connections and meaningful collaboration with store owners, key decision makers, budtenders, and trade influencers
Provide best-in-class sales processes and customer service
Manage the designated territory and establish a regular call cycle for all accounts
Develop and deliver a sales strategy that meets or exceeds distribution and revenue targets
Apply consultative selling and manage product assortment and pricing consistency
Understand product category dynamics, trends, and individual account needs
Conduct territory-level data analysis and set focused sales call objectives
Implement brand and trade marketing initiatives and maximize return on investment
Provide product education concerning products, growing methods, and quality standards
Gather, monitor, and capture competitive performance and behaviors
Build and develop mutually beneficial relationships with accounts and internal stakeholders
Represent the Village Farms portfolio at trade and industry events
Leverage merchandising tools and promotional assets for consumer impact
Deliver occasional education and trade marketing activities outside regular business hours
Perform other duties as requested, directed, or assigned
Maintain regular attendance
Requirements
Post secondary education preferred
Minimum 1–2 years’ experience in retail, B2B sales, Wholesale, Trade Marketing, customer service or related field
Previous experience in the cannabis sector is beneficial, but not essential
Transferable knowledge and proven experience with Salesforce is an asset
Demonstrated knowledge of sales best practices and account management
Ability to effectively communicate, present information and tell compelling brand stories
Ability to create and execute a strategic route plan within a specified territory
Interest, knowledge, and passion for Cannabis is an asset
Excellent interpersonal skills: influencing and networking
Ability to establish and develop mutually beneficial and trusting business relationships
Self-starter driven to succeed and exceed goals
Proven track record in delivering growth objectives and critical KPIs
Passion for learning, sharing, and continuously developing
Creative thinker focused on providing innovative solutions
Proficiency with Microsoft Office programs
Must have a driver's license and willingness/ability to travel extensively within a geographic region
Must be able to maintain and pass an RCMP criminal record check and obtain a security clearance
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