Business Development Lead selling Hatch Studio’s AEPilot - powered managed software delivery to Canadian business leaders. Prospecting, qualifying buyers, and booking Planning Sprint opportunities.
About the role
- Senior Manager leading BDR pipeline generation for WellnessLiving’s wellness-management software. Coaching teams, optimizing outbound sales processes, and driving revenue growth.
Responsibilities
- Lead the BDR team in the Canadian office, providing strategic direction, coaching, and day-to-day leadership
- Set team goals, activity expectations, and quotas; monitor performance against metrics and pipeline targets
- Coach and develop BDRs across cold calling, email, SMS, LinkedIn, and other social channels
- Develop and execute outbound prospecting strategies with Sales and Marketing leadership
- Ensure the team articulates WellnessLiving’s value proposition, identifies prospect needs, and generates interest in product demonstrations
- Conduct coaching sessions, call reviews, pipeline reviews, and performance discussions
- Monitor pipeline health and performance metrics, including conversion rates, deal progression, win/loss analysis, and forecast accuracy
- Maintain data hygiene across pipelines and CRM systems
- Collaborate with Sales, Marketing, Enablement, Product, and Revenue teams
- Report performance insights to sales leadership for forecasting, planning, and decision-making
- Build and maintain outbound sales playbooks, processes, workflows, and documentation
- Identify operational bottlenecks and implement scalable process improvements
- Oversee lead capture, scoring, routing, and lifecycle progression through marketing automation
- Mentor team members and foster a high-performance, accountable, collaborative culture
Requirements
- 3+ years of progressive experience in a BDR, SDR, outbound sales, or similar role, with demonstrated success generating pipeline and achieving measurable sales targets
- Previous experience managing BDRs, SDRs, or other sales professionals is preferred; high-performing Team Leads with strong coaching and mentorship experience will also be considered
- Experience within a B2B SaaS environment is strongly preferred
- Proven ability to coach, mentor, and develop sales professionals while setting clear expectations and driving accountability
- Strong understanding of outbound prospecting strategies across cold calling, email, social selling, and other outreach channels
- Demonstrated ability to consistently achieve or exceed individual and team performance goals
- Strong communication, organization, prioritization, and time-management skills
- Ability to thrive in a fast-paced, performance-driven environment and adapt quickly as priorities evolve
- Willingness to lead by example, including proficiency in cold calling
- Collaborative mindset with the ability to partner effectively across Sales, Marketing, Enablement, and other teams
- Experience with CRM, sales engagement, and conversation intelligence platforms
- Familiarity with Salesforce, Outreach, and Gong is an asset
Benefits
- Vacation and benefits
- Flexible hybrid work environment
- Opportunities for professional growth and development
- Collaborative culture valuing creativity, innovation, and continuous learning
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