Associate Director leading Salesforce - enabled sales and marketing operations at WES, a nonprofit supporting immigrants, refugees, and international students. Driving strategic projects, analytics, governance, and team performance.
WS
Associate Director, Business Development – Marketing Operations
Posted 2 hours ago
About the role
- Associate Director leading Salesforce, revenue operations, and strategic projects for WES, a nonprofit advancing immigrant and international student inclusion. Remote across Canada.
Responsibilities
- Provide strategic leadership and operational oversight for the Business Development & Marketing organization
- Drive operational excellence across sales and marketing functions by optimizing processes and enhancing organizational effectiveness
- Oversee business systems and lead strategic initiatives supporting growth and organizational priorities
- Advise senior Sales and Marketing leadership and align sales, marketing, product, IT, production, customer service, and communications teams
- Lead sales operations and marketing operations and shepherd sales and marketing programs and projects
- Establish deliverables, milestones, deadlines, and project governance
- Manage a team of three direct reports across Sales Operations, Marketing Operations, and Project Management
- Develop the vision, goals, and roadmap for the Revenue Operations function
- Develop and execute sales and marketing operations strategies, processes, and best practices
- Support planning, goal development, resource prioritization, organizational communications, and operational effectiveness
- Co-lead change management initiatives and drive adoption of new processes, systems, and ways of working
- Develop systems and governance models for priorities, timelines, resource allocation, turnaround times, and service-level agreements
- Identify opportunities for automation, standardization, and process optimization
- Lead, coach, and develop direct reports; establish goals, performance expectations, and development plans
- Co-develop executive presentations and strategic communications and facilitate meetings
- Build partnerships across departments for alignment and execution of organizational priorities
- Own Salesforce and associated marketing technologies for Business Development and Marketing
- Lead annual sales planning and performance-management cycles, including Salesforce adoption and continuous improvement
- Define business requirements and ensure systems support workflows, reporting, forecasting, and decision-making
- Develop and maintain a multi-year technology and automation roadmap with Product and Technology
- Monitor user adoption and system effectiveness and address gaps through process changes, training, communication, and platform improvements
- Synthesize performance data, operational insights, risks, and recommendations for senior leadership and governance forums
- Oversee marketing automation platforms, integrations, lead management, lead scoring, attribution, audience segmentation, and campaign measurement
- Manage vendor relationships, contract renewals, and platform optimization
- Lead strategic project planning, prioritization, governance, and execution
- Establish project management standards, reporting structures, and governance frameworks
- Drive continuous improvement and streamline workflows
- Monitor project status, risks, dependencies, and resource needs
- Analyze sales, marketing, and operational performance metrics
- Manage annual budgeting with the Senior Director
- Develop dashboards, reports, and performance measures
- Ensure sales and marketing data practices comply with privacy, consent, retention, security, records-management, and regulatory requirements
Requirements
- Bachelor’s degree in business administration, Marketing, Operations Management, or a related field
- Master’s degree preferred
- 8+ years of progressively responsible experience in sales operations, marketing operations, revenue operations, commercial operations, or a closely related field
- Experience leading complex cross-functional initiatives
- 3+ years of experience leading and developing high-performing teams
- Experience managing cross-functional operational initiatives and strategic projects
- Strong knowledge of sales operations, marketing operations, business process optimization, and organizational effectiveness
- Proven experience managing Salesforce CRM, reporting environments, and related business technologies
- Experience with marketing automation platforms and system integrations
- Strong project and portfolio management skills
- Excellent analytical and problem-solving skills
- Exceptional leadership, communication, presentation, and stakeholder management skills
- Strong understanding of data governance, reporting, and performance measurement
- Proven ability to influence decision-making across all levels of the organization
- Detail-oriented focus on operational excellence, data integrity, and continuous improvement
- Strategic thinking and ability to align operational activities with business objectives
- Ability to thrive in a fast-paced and evolving environment
- Continuous learning mindset and commitment to innovation and best practices
- Willingness to stretch up and down in the role as needs evolve
- Ability to work collaboratively with people of different backgrounds, experiences, communication styles, and cultures
- Ability to communicate efficiently and effectively with tact and diplomacy
- Ability to build informal working relationships, quickly establish credibility, and mobilize people toward collaborative goals
- Strong commitment to WES’s mission and values
- Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, or Nova Scotia, or willing to relocate
- Ability to work remotely in Canada
- Willingness to travel 15% for meetings throughout the year
Benefits
- Remote work and flexible scheduling
- Generous time-off policies
- Comprehensive wellness programs
- Comprehensive benefits
- Tangible rewards and recognition
- Learning opportunities and pathways for personal and professional development
- Comprehensive training programs
- Tuition reimbursement opportunities
- Career advancement opportunities
- Employee-led resource groups
- Town halls and collaborative team events
- Meaningful volunteer opportunities
- Inclusive, accessible, mission-driven workplace
- 15% travel for meetings throughout the year
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