Associate Director leading Salesforce, revenue operations, and strategic projects for WES, a nonprofit advancing immigrant and international student inclusion. Remote across Canada.
WS
Associate Director, Business Development, Marketing Operations
Posted 2 hours ago
About the role
- Associate Director leading Salesforce-enabled sales and marketing operations at WES, a nonprofit supporting immigrants, refugees, and international students. Driving strategic projects, analytics, governance, and team performance.
Responsibilities
- Develop the vision, goals, and roadmap for the Revenue Operations function
- Develop and execute sales and marketing operations strategies, processes, and best practices
- Support planning, goal development, resource prioritization, organizational communications, and operational effectiveness
- Co-lead change management initiatives and drive adoption of new processes, systems, and ways of working
- Develop systems and governance models for priorities, timelines, resource allocation, turnaround times, and service-level agreements
- Identify opportunities to improve efficiency through automation, standardization, and process optimization
- Lead, coach, and develop three direct reports across Sales Operations, Marketing Operations, and Project Management
- Establish team goals, performance expectations, and development plans
- Co-develop executive presentations and strategic communications
- Build cross-departmental partnerships and alignment
- Drive annual sales planning and performance-management cycles using Salesforce
- Serve as business owner for Salesforce and associated marketing technologies
- Develop and maintain a multi-year technology and automation roadmap
- Monitor user adoption and system effectiveness
- Synthesize performance data, operational insights, risks, and recommendations for senior leadership
- Oversee marketing automation platforms and integrations with Salesforce CRM and other systems
- Manage lead management, lead scoring, attribution, audience segmentation, and campaign measurement initiatives
- Oversee vendor relationships, contract renewals, and platform optimization
- Lead planning, prioritization, governance, and execution of strategic projects
- Establish project management standards, reporting structures, and governance frameworks
- Drive continuous improvement and streamline workflows
- Maintain visibility into project status, risks, dependencies, and resource needs
- Monitor and analyze sales, marketing, and operational performance metrics
- Manage annual budgeting and sales performance management processes
- Develop dashboards, reports, and performance measures
- Ensure compliance with privacy, consent, retention, security, and records-management requirements
Requirements
- Bachelor’s degree in business administration, Marketing, Operations Management, or a related field; Master's degree preferred
- 8+ years of progressively responsible experience in sales operations, marketing operations, revenue operations, commercial operations, or a closely related field
- Experience leading complex cross-functional initiatives
- 3+ years of experience leading and developing high-performing teams
- Demonstrated experience managing cross-functional operational initiatives and strategic projects
- Strong knowledge of sales operations, marketing operations, business process optimization, and organizational effectiveness
- Proven experience managing Salesforce CRM, reporting environments, and related business technologies
- Experience with marketing automation platforms and system integrations
- Strong project and portfolio management skills
- Excellent analytical and problem-solving skills
- Exceptional leadership, communication, presentation, and stakeholder management skills
- Strong understanding of data governance, reporting, and performance measurement
- Proven ability to influence decision-making across all levels of the organization
- Focus on operational excellence, data integrity, and continuous improvement
- Ability to align operational activities with business objectives and drive measurable results
- Ability to thrive in a fast-paced and evolving environment
- Commitment to innovation and best practices
- Ability to work collaboratively with people of different backgrounds, experiences, communication styles, and cultures
- Strong commitment to WES's mission and values
- Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, or Nova Scotia, or willing to relocate
- Willingness to travel 15% for meetings throughout the year
Benefits
- Remote work and flexible scheduling
- Generous time-off policies
- Comprehensive wellness programs
- Comprehensive benefits
- Competitive compensation
- Tangible rewards and recognition
- Learning opportunities
- Personal and professional development
- Comprehensive training programs
- Tuition reimbursement opportunities
- Career advancement opportunities
- Employee-led resource groups
- Town halls
- Collaborative team events
- Meaningful volunteer opportunities
- Inclusive, mission-driven culture
- Reasonable accommodation support
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