Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
About the role
- Senior Manager driving ShareGate demand generation for Workleap's Microsoft 365 migration and governance software. Scaling paid acquisition, SEO, campaigns, conversion, pipeline, and revenue growth.
Responsibilities
- Own ShareGate's acquisition engine through paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization to drive qualified pipeline, opportunities, and ARR
- Forecast pipeline, measure funnel performance, identify conversion improvements, and partner with Sales and RevOps to maximize revenue outcomes
- Lead demand planning and integrated campaign execution across Marketing, Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development
- Allocate demand generation budget across channels, optimize marketing spend, and scale high-impact programs
- Leverage AI for campaign planning, search optimization, reporting, workflow automation, and performance analysis
- Foster data-driven decision-making, experimentation, forecasting, accountability, and operational excellence
- Lead a team of marketers focused on Paid Acquisition and SEO
- Partner with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships
Requirements
- 8+ years of B2B SaaS demand generation or growth marketing experience with ownership of pipeline and revenue targets
- Experience marketing to enterprise IT buyers, particularly Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences is a bonus
- Proven success building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization
- Strong analytical skills with experience forecasting pipeline, measuring marketing performance, and using data to guide investment decisions
- Experience managing a budget over 1M$ CAD
- Experience partnering across Marketing, Sales, RevOps, and Partnerships to align strategy and deliver integrated go-to-market programs
- Strong people leadership experience coaching, developing, and inspiring high-performing marketing teams
- Excellent communication and executive presentation skills, with the ability to influence stakeholders and translate performance into clear business recommendations
- Builder mindset with a bias toward action, ownership, accountability, and continuous improvement
- Comfort leveraging AI tools for campaign execution, search optimization, reporting, workflow automation, and operational efficiency
Benefits
- LTIP program, share in Workleap's long-term growth
- RRSP
- Family health insurance
- Telemedicine
- Annual wellness budget
- Flexible vacation policy
- Remote work, with access to our Montreal office
- In-person gathering twice a year
- Claude access, for everyone
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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