Social Media Analyst bringing Worldpackers’ global travel community to life across English, Spanish, and Portuguese. Driving meaningful engagement and performance across branded social channels.
Responsibilities
Own Worldpackers’ main-brand social channels across English, Spanish, and Portuguese
Execute the content calendar across all three languages, adapting posts to feel native to each market
Prioritize meaningful engagement and interaction
Identify required creative assets and brief the creative team with sufficient lead time
Brief and guide creators working on Membership content
Track engagement rate, saves, shares, and reach for each market every cycle
Flag performance issues early, especially those affecting Spanish or Portuguese
Monitor brand mentions and conversations for trends, sentiment, and response needs
Route issues to the appropriate person
Use Sprout Social, ManyChat, LinkTree, or successor tools daily
Collaborate with the Social Media Strategist to determine focus for each cycle
Requirements
1–3 years running branded social media accounts with real engagement or growth goals to hit
Fluent English, plus Spanish or Portuguese, with working comfort in the third language or a solid plan to get there
Ideally strong in at least two of the three languages
Comfortable reading performance data and adjusting content based on insights
Experience briefing external creators or freelancers against a content calendar
Experience with a membership or subscription-style brand (nice to have)
Hands-on familiarity with Sprout Social, ManyChat, or similar tools (nice to have)
Background in travel, work-exchange, or marketplace brands (nice to have)
Benefits
Meaningful work helping people experience transformative journeys through connection
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