Remote Social Media & Marketing VA executing content, campaigns, and podcast promotion for a growing personal development organization. Managing multiple brands and channels from established marketing strategy.
About the role
- Social Media Strategist shaping global content strategy for Worldpackers, which connects travelers and hosts through collaborative travel experiences. Linking social performance to sign-ups, purchases, and meaningful growth.
Responsibilities
- Own Worldpackers' social strategy across brands, markets, and languages
- Define brand-led content pillars and the master content calendar framework
- Own the channel roadmap, including investment in TikTok, YouTube, and other platforms
- Design the reporting framework and connect social performance to sign-ups, waitlist adds, deposits, and purchases
- Review performance and translate results into strategy adjustments
- Define meaningful engagement standards and prioritize quality over raw output volume
- Design the creator program, including contract templates, rate card, rotation cadence, and quality standards for approximately 20 creators monthly
- Streamline creator onboarding with Legal and Finance
- Own the social listening framework and playbook for the social/CRM stack
- Evaluate and roll out new tools as needed
- Set the team's briefing, approval, and publishing workflow
- Coordinate with creative, legal, and reporting teams and escalate conflicting priorities
- Expected to evolve into a Team Lead role over the Social Media Analysts and Intern
Requirements
- 3+ years of experience in social media strategy, ideally for a marketplace, subscription, or two-sided platform with more than one funnel or product line
- Track record of building content-pillar frameworks and calendar systems executed by others
- Strong data fluency, including defining reporting frameworks and interpreting engagement, reach, and conversion data
- Experience designing or managing a creator/influencer program at meaningful scale (10+ concurrent creators)
- Fluent English
- Portuguese or Spanish is a strong plus
- Experience with Sprout Social, ManyChat, or comparable social/CRM tools (nice to have)
- Background in travel, marketplace, or community-driven consumer brands (nice to have)
- Prior people-management experience or readiness to grow into a team-lead role (nice to have)
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Degree requirement
No Education Requirement
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