Head of Paid Media leading Google Ads strategy, optimization, and client accounts for MVR Digital, a performance marketing agency. Guiding full - funnel campaigns across paid social and Connected TV.
About the role
- Digital Customer Success Campaign Manager scaling onboarding, adoption, and retention journeys for 1Password, a cybersecurity SaaS company. Using customer data, experimentation, email campaigns, Gainsight, Salesforce, and AI to improve customer value.
Responsibilities
- Design, launch, and continuously improve digital customer journeys across onboarding, activation, adoption, expansion, and renewal
- Develop targeted campaigns that move customers from trial to meaningful product adoption and guide them toward the next step
- Draft, edit, and optimize customer-facing email campaigns connected to education resources and other digital experiences
- Use customer signals, milestones, and behaviors to identify friction or opportunity and create timely interventions
- Monitor engagement, activation, product usage, retention, and expansion metrics
- Use experimentation and cohort analysis to improve campaign results
- Partner with Data and Analytics teams on dashboards and reporting
- Make informed recommendations based on customer and product insights
- Collaborate with Product, Customer Success, Marketing, Operations, and Content teams
- Use Gainsight, Salesforce, marketing automation platforms, and AI solutions to improve campaign quality, testing speed, and operational efficiency
Requirements
- Experience in Digital Customer Success, Customer Marketing, Lifecycle Marketing, Growth Operations, Customer Success Operations, or Product-led Growth within a SaaS environment
- Owned or significantly contributed to lifecycle or digital customer programs with measurable impact
- Ability to write clear, engaging customer-facing communications and adapt messaging for different audiences and customer needs
- Ability to interpret customer and product usage data, identify patterns, and turn insights into campaign and journey improvements
- Ability to work across Customer Success, Product, Marketing, Data, Operations, and Content teams
- Ability to navigate changing priorities and build new programs from the ground up
- Experience using AI tools for campaign development, analysis, experimentation, or content creation is a bonus
- Experience with 1Password, cybersecurity, or a similar technology product is a bonus
- Must live in and be legally authorized to work in the United States or Canada
- No work authorization, relocation assistance, or visa sponsorship/transferring is offered
- Successful applicants must complete a background check
Benefits
- Immediate participation in 1Password’s benefits program
- Health benefits
- Dental benefits
- 401k for USA-based roles
- RRSP for Canada-based roles
- Generous paid time off (PTO)
- Equity grant
- Incentive programs, where applicable
- Maternity and parental leave top-up programs
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
- In-person onboarding in Toronto for go-to-market roles
- Accommodation available upon request during recruitment
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