Technical inside sales representative selling Apera AI’s robotic vision solutions to Value Accounts. Managing prospecting, technical demos, consultative sales, and full-cycle revenue growth remotely across Canada.
Responsibilities
Identify, research, and engage new prospects through outbound calls, email, LinkedIn, and targeted campaigns
Generate pipeline and meet weekly targets for conversations, qualified opportunities, and virtual demonstrations
Respond to marketing-generated leads and convert them into active opportunities
Manage and grow a book of mid-sized Value Accounts across North America
Build relationships with engineering, operations, and purchasing decision-makers
Identify expansion opportunities within existing accounts
Develop working knowledge of Apera’s AI vision products, robotic applications, and integration requirements
Lead technical discovery and assess application fit and technical feasibility
Deliver virtual product demonstrations and answer first-line technical questions
Prepare and manage quotes and proposals
Present to engineering, operations, and executive audiences
Handle objections, negotiate, follow up, and close deals
Partner with Marketing on segments, campaigns, webinars, trade shows, and events
Manage lead definitions, handoffs, CRM follow-up, customer insights, and pipeline reviews
Maintain pipeline and accurate forecasts in the CRM, such as HubSpot
Track customer activity, deal progress, and opportunity health
Coordinate with engineering and applications teams on technical evaluations
Provide customer feedback to product teams
Ensure smooth post-sale handoff to delivery and customer success
Requirements
3+ years of experience in technical inside sales or full-cycle B2B sales, ideally in robotics, industrial automation, machine vision, or advanced manufacturing
Strong technical aptitude and ability to learn complex technical products and discuss them credibly with engineers and integrators
Exceptional verbal, written, and presentation skills
Ability to simplify complex technical concepts into customer value and a compelling business case
Demonstrated success in proactive outbound prospecting and self-generated pipeline
Proven track record of meeting or exceeding sales targets
Experience working closely with Marketing, including lead follow-up and campaign-driven selling
Strong virtual selling skills, including live product demos and solution-based consultative selling
Experience with quoting tools and CRM platforms such as HubSpot or Salesforce
Hands-on familiarity with robotic systems, industrial automation, PLCs, or AI-based machine vision is nice to have
Degree or diploma in Engineering, Mechatronics, or a related technical field is strongly preferred; a Business degree with demonstrated technical sales experience will also be considered
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