Business Development Representative generating outbound leads for Anju’s life sciences software solutions.
Qualifying prospects and transitioning opportunities to senior sales colleagues while progressing toward full-cycle sales ownership.
Responsibilities
Actively seek and identify new business opportunities in defined target markets for specific Anju product lines
Drive outbound prospecting and cold calling through strategic company and vertical targeting and personalized campaigns
Build a pipeline from scratch using cold calling, social media outreach, email, direct mail, and outbound campaigns
Nurture prospects over time to generate opportunities
Qualify self-sourced leads and route them to the appropriate point in the sales cycle
Transition qualified outbound-generated opportunities to senior business development colleagues
Gain structured exposure to the full sales cycle, progressing toward ownership of smaller opportunities
Manage the pipeline and produce weekly lead-generation reports using sales tools
Perform deep account and contact profiling
Attend and assist at local and global trade shows and events as required
Requirements
B2B sales and lead-generation experience is mandatory, with demonstrated results generating and qualifying business-to-business leads
Based in North America: United States or Canada
Self-starter who is autonomous, self-motivated, and high-energy
Familiarity with lead-generation platforms and automated lead-generation workflows
Willingness to leverage AI tools and creative problem-solving
Strong inside-sales and online presence
Track record of over-achieving targets
Strong phone presence and ability to make dozens of calls per day
Attention to detail and commitment to process and data integrity
Strong time management, organization, and prioritization skills
Creative with strong business acumen and ability to communicate with senior contacts about their pain points and Anju’s solutions
Experience with B2B software or solutions, particularly in the life sciences sector
Experience with HubSpot, ZoomInfo, and Claude, and creating email drip and outreach campaigns
Understanding of medical affairs in the life sciences sector
Experience with, or ability to develop, a deep understanding of target industries
Benefits
Clear development path from lead generation to full-cycle sales
Competitive base salary
Uncapped commission / performance-based incentive
Comprehensive medical, dental, and vision coverage
Remote-first working model across North America
Fast-paced, collaborative work environment
Opportunity to grow within a global life sciences software company
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