Marketing Coordinator executing email, social, paid media, SEO, events, and B2B collateral. Supporting Rentsync’s rental and property - management marketing across Canada and the United States.
About the role
- Senior Marketing Manager leading positioning, launches, and demand generation for TAG Software Group’s EHSQ software portfolio. Driving pipeline, sales enablement, and revenue growth across multiple product lines.
Responsibilities
- Own the end-to-end product marketing strategy, including market research, competitive intelligence, customer insights, and positioning.
- Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.
- Partner with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.
- Build and refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.
- Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
- Develop product-focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions.
- Support partner programs and cross-sell strategies across TAG’s portfolio companies.
- Execute multi-channel product marketing campaigns across email, paid ads, LinkedIn, and web.
- Analyze performance metrics and optimize product marketing effectiveness.
- Act as the internal voice of the customer, representing EHSQ user needs, industry regulations, and operational realities.
- Develop and execute integrated multi-channel marketing campaigns to generate qualified pipeline and support revenue growth.
- Define, track, and optimize marketing KPIs including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI.
- Perform other related duties as required.
Requirements
- Proven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS.
- Demonstrated ownership of full go-to-market strategy, from planning through execution.
- Strong command of product positioning, messaging frameworks, and category development.
- Experience collaborating with Product, R&D, UX, and technical teams.
- Hands-on experience developing sales enablement, technical collateral, and product demos.
- Experience launching new products, modules, or brands.
- Strong analytical, communication, and storytelling skills for both technical and commercial audiences.
- Ability to operate across multiple products and business units simultaneously.
- Experience with EHSQ, compliance, risk, operations, or regulatory software.
- Background working with environmental, safety, or quality management workflows.
- Proficiency with Adobe Creative Suite and working knowledge of Figma.
- Hands-on use of AI tools for content creation, research, and workflow automation.
- Experience producing demo videos, product walkthroughs, and technical explainers.
- Solid understanding of marketing analytics and product performance metrics.
- Strong aptitude for quickly learning new enterprise applications and technical environments.
Benefits
- Competitive salary aligned to experience and market.
- Fully remote or hybrid flexibility depending on location.
- High ownership and autonomy across product marketing initiatives.
- Opportunity to work directly with leadership in a fast-paced environment.
- Access to advanced AI and automation tools.
- Role with meaningful impact across multiple software business units.
- Fast-growing environment with strong long-term career development potential.
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