Business Development Manager promoting Manulife Bank lending and deposit solutions to advisors across Ontario. Building referral relationships and delivering territory growth through consultative sales.
About the role
- Business Development Associate at a healthcare organization connecting patients with life-changing treatments. Outreach to law firms for referrals with responsibility for building relationships and utilizing marketing tools.
Responsibilities
- Build relationships with law firms and get their clients/patients referred to us
- Find creative ways to get in the door with law firms that are hard to reach or reluctant to engage
- Run outbound outreach (calls, email, LinkedIn) to build and work a sales funnel of referral partners
- Move prospective referral partners from first contact through to a working relationship that sends real referrals
- Use marketing materials and messaging as a support tool for sales conversations, not as a standalone workstream
- Maintain accurate CRM records of contacts, outreach activity, and pipeline status
- Report on referral pipeline movement, response rates, and what's working in outreach
- Identify opportunities to improve the outreach playbook as you learn what gets law firms to respond
Requirements
- Strong spoken and written English, and genuine comfort making outbound calls to law firms and other B2B prospects
- Sales or sales-support experience — cold-calling, customer support, call-center, or similar backgrounds
- A working understanding of lead generation or sales funnels
- Persistence and resourcefulness in getting a response from prospects who don't want to engage
- Comfort with B2B outreach and relationship-building as a core part of the job, not a side task
- Willingness to learn the specifics of this market and business model — direct healthcare or legal industry experience is not required
Benefits
- Fully remote, independent contractor engagement (you're responsible for your own taxes, insurance, and benefits)
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